You might have probably seen this new trend, but you just don’t know how to find link in bio on Instagram. No worries, this is where we step in.
You probably came here in search of the “link in bio” for an Instagram account you follow. However, all that you have discovered is a deep abyss of bafflement. Without this elusive link, you are compelled to ignore recipe after recipe, article after article.
Would it make things simpler if individuals, companies, and publishers could simply insert links into the captions of their posts? Probably. However, we must make do with the resources at hand.
To view the full article, photo gallery, recipe, or whatever it may be, Instagram users are directed to the “link in bio” rather than a clickable URL within the post’s caption. The meaning, at least, is pretty literal: To access an external link to something on the account’s (or another website’s) main profile, visit the bio section.
If you’re not yet clear about what link in bio means, read our other article.
Let’s jump in. This is how to find link in bio on Instagram.
How to Find Link in Bio on Instagram
You don’t know how to find link in bio on Instagram? Just so we’re clear: it isn’t you.
While it may seem counterintuitive, it’s actually much easier than you might imagine. Believe me, I know how you feel; I had to swallow my pride and ask my 14-year-old cousin to help me out with this. The world of literature is at your fingertips once you figure out how to locate a link in a bio on Instagram.
This comprehensive guide will help you locate the link in bio on Instagram so you can follow your favorite accounts and never miss a story, recipe, or list of helpful hints.
Please be aware that the specific instructions and images provided here are tailored toward a mobile user experience, but can be easily adapted for use with Instagram on a desktop.
Below is a quick and useful Instagram video walkthrough in case you don’t have time or patience to read every step (or just need a brief refresher):
From Post to Bio
You’re casually browsing Instagram when you notice an interesting post, read the caption and are then abruptly directed to “head to the link in our bio” to read the rest of the story.
Maybe it’s a story post or a feed post. Both work the same way. You first need to click on the account’s profile picture at the top of the page.
The account’s name and the picture will usually be at the top left corner of the post (both on feed and story).
Tap the handle to view an Instagram account’s bio and post grid. (Tapping on the profile picture itself will take you to your story instead of the bio.)
Finding the Link
You can change your bio on Instagram if you have an account there. They can choose not only to add a description, Emojis, hashtags, and the like but also to share links to external webpages that their followers and customers can view without leaving the Instagram app.
After you click on the account’s handle, Instagram will direct you to their profile page. You’ll find the account’s picture, handle, followers and following numbers, and their entire posts.
Bio, is the section that appears right under the profile picture. When someone has put a link in their bio, it’ll appear at the very bottom of that very section. Simply click on it, then your phone will automatically redirect you.
Why Use Link in Bio
Users of Instagram are unable to include active links in their content. People need only include one link in their bio instead. They use the bio link to direct readers to additional content, promotions, and information.
The phrase “link in bio” is used as a call to action by many brands and influencers on social media. According to Later, through a link in bio on Instagram, Well+Good had successfully cranked up their Instagram traffic by 179%.
You can only add one link to your Instagram profile, unlike other social media platforms that allow you to share links in posts, so choose wisely.
A custom landing page with multiple outbound links is ideal if you have a wide range of products, services, or content to promote.
If you want to know more about how to set up your own link in bio for both Instagram and TikTok, we have another guide for you.
You should incorporate a link to your Instagram profile in other parts of your social media marketing strategy. Including a clickable link in your bio allows your followers to find your profile and learn more about your company.
In addition, you can boost sales by connecting your Instagram to your online store.
Feel free to leave a comment or question below, and we’ll get back to you as soon as possible.