How to add links to your TikTok bio and can they really help increase small business’ sales?
You want more traffic to your website as a business owner. That is why you have created a TikTok business account. However, simply creating a TikTok account will not result in web traffic. To achieve results, include a link in your business account’s bio.
What is a TikTok Bio Link?
So, exactly what is a TikTok bio link?
TikTok, like any other social media platform, allows users to include a link in their bio. This assists content creators in managing their accounts and keeping their audience engaged. It also gives you more authority if you use TikTok for business.
Why You Should Include a TikTok Link in Your Bio
Including a link in your TikTok bio is a simple yet effective way to keep your followers engaged with your profile and business account. It is equally important for you to learn how to duet someone on TikTok, as well as the top TikTok hashtags and other useful functions.
Here are three reasons why including a link to your business account bio makes sense:
Increase traffic to your website: You’ve probably set up a business account on TikTok to reach out to potential customers and grow your business. To achieve this goal, you must include a link to your website so that your followers know where to find more information about your company.
Engage Your Followers
Those who follow you on TikTok are curious about you. They can learn more about your company and what you have to offer by visiting your website.
Increase Sales
Adding a link to your TikTok bio can also help you increase conversion rates and convert followers into paying customers.
How to Add Links to Your TikTok Bio
Given TikTok’s growing popularity as a social networking site for driving traffic and converting followers into prospects, a growing number of TikTok profile owners have begun adding links.
Fortunately, adding a link to a TikTok account is a simple process. You can read the complete guide here on how to add links to your tiktok bio.
Is it Possible to Include Multiple Links in the Bio?
TikTok does not allow you to include more than one link in your bio.
You can complete the Instagram and Facebook links, as well as include an additional (but unclickable) link in your bio description.
The absence of links is a common problem for creators, influencers, and entrepreneurs who prefer to direct their audience to multiple destinations.
Some of them are a merchandise store, a donation link, some notable features or pieces of content, a streaming platform, a blog, and so on.
A single link in your bio will not suffice in this case.
So, how do you deal with such constraints?
Simple! Simply use a social media micro landing page tool!
Social Media Micro Landing Page
A social media micro landing page is a great way to capture leads and streamline your marketing process. This type of page allows you to easily post links to your blog, products or services, or any other content that you think would be relevant to potential customers.
When visitors click on the link, they are taken directly to your website, where they can learn more about what you have to offer and make a purchase decision. By creating a social media reference landing page, you can gather multiple links in one link that you can put in your TikTok bio.
Here are some of the most popular social media reference landing page tools.
Linktree
According to its About page, Linktree entered the market in 2016 and has grown its user base to over 23 million users worldwide. While it began as a one-to-many link solution, it has since expanded to include analytics, third-party integrations, and even payment collection.
The platform’s tagline is “The only link you’ll ever need,” and it is used by a number of well-known celebrities and brands.
However, as you might expect from the title, Linktree isn’t your only option for convenient link placement and discoverability. See if there’s a better fit for your needs among the Linktree alternatives listed below.
ContactInBio
ContactInBio is a popular Linktree replacement. It works similarly to Linktree in that it allows you to host a link in bio page using ContactInBio as a third-party platform.
It does, however, have a ton of great features and supports a wide range of elements that you can add to your link in bio page.
ContactInBio, for example, lets you add videos, images, image carousels, and payment links to your landing page. This is ideal for social media influencers who want to include video content and music while also receiving payments directly from their profile page link.
It also allows you to include your store’s products on your landing page, allowing customers to purchase items directly from your link page.
Features:
- Messenger links are supported on your landing page, allowing users to connect with you via WhatsApp, Messenger, Skype, and other apps.
- Payment links to Stripe, PayPal, and other popular payment gateways
- Put your eCommerce store’s products right on your link page.
- Integrates with Google Analytics and Facebook Pixel to track and retarget audiences.
- Linktree has far more advanced design customization options.
Pricing: ContactInBio offers a free plan, but the more advanced features are only available in paid plans beginning at $4.55 per month.
Lnk.Bio
Lnk.Bio is yet another excellent alternative to Linktree. This app allows you to add as many links to your link in bio landing page as you want. So, if you’re an influencer with numerous social media profiles and content spread across multiple platforms, Lnk.Bio is a good option for you.
To sign up for most of the tools on this list, you’ll need to create a separate login and password. However, because Lnk.Bio uses the official Instagram API, it does not require a separate account.
It also allows you to embed music and videos on your bio page. Lnk has a paid account. Bio unlocks features such as different layouts, colors and fonts, and scheduling options.
Features:
- The signup process is simple and does not require the creation of a separate login.
- Allows you to include music and videos on your bio page.
- All plans support unlimited links.
- It generates engagement reports and integrates with third-party pixels.
Pricing: The Lnk.Bio free plan allows for unlimited links, but Pro features start at $0.99/mo.
Conclusion
There are many ways to put multiple links to your TikTok bio.
It’s certainly helpful to be able to put forward several links, especially if you’re a small business that’s trying to sell your products or services through TikTok.
