What does link in bio mean? Putting a clickable URL in your profile is called a “link in bio.” You can direct people to your website, product page, content, or other important page by including a link to it in your bio on most social media platforms.
Since you can include direct links to specific posts, pages, or products on social media sites like Facebook and Twitter, you may not even need to add a link to your website’s homepage.
Instagram, however, deviates from the norm in a few key ways. Those with more than 10,000 followers can insert links into Stories, but newer accounts can only use the one in their bio to send viewers to a specific page. In addition, Stories links are temporary outside of highlights, making it difficult for accounts of all sizes to draw attention to the most relevant URLs.
What Does Link in Bio Mean
Instagram’s link in bio can feel restrictive when you want to draw attention to several equally important products, posts, or pages. Luckily, you can find a variety of link in bio tools online that will allow you to collect all of these important link destinations into a single URL. It will take you to a page where you can compile all the links you find useful into one convenient location.
Because of Instagram’s link restriction on individual posts, this improves the user experience by centralizing all relevant links in one location, where users can more easily find what they’re looking for.
This also brings up the tired old “link in bio” phrase: by creating these landing pages, businesses can promote their latest sale, news article, product collection, or other content in their content while also effectively linking to it, reminding their audience to click that link on each relevant post.
Your homepage and other essential lead magnets should be static, but you can still update other links to point to your most recent content with this method.
Like what we’ve read in Influencer Marketing Hub, using a link in bio is a great way to promote your products, especially if you’re offering a discount that’s meant to boost your sales.
So, what does link in bio mean when you see one passing your social media account? It’s generally an invitation for you to see what the creator offers. This is how you can see them.
Instagram’s Link in Bio
What does link in bio mean on Instagram?
The phrase “link in bio” can be found in the brief description that appears at the very top of a user’s profile on Instagram. It is located below a number of other important pieces of information, such as the total number of posts and followers.
If you want to know more about Instagram’s Link in Bio, check out our complete Instagram’s link in bio guide.
How to Put Instagram Link in Bio
The process of adding a link to your Instagram bio is a straightforward one. In point of fact, it is so easy that you can complete it in a mere three straightforward steps.
- At the very top of your profile page, select the “Edit profile” option.
- In the “Website” box, enter the URL of the link you want to promote, which is known as the “target URL.”
- At the bottom of the page, select the “Submit” option. And just like that, a link has been added to the bio section of your Instagram account. A word of advice! When you navigate back to your profile, if you do not see the link, it is likely because you did not remember to click the “Submit” button prior to leaving the page.
TikTok’s Link in Bio
What does link in bio mean for TikTok?
TikTok maintains consistency across all of its platforms in terms of the location of the bio link. You can locate it within the creator’s bio, which is located at the very top of their profile page.
How to Put TikTok Link in Bio
On TikTok, the procedure is essentially the same. However, at the moment, the vast majority of users are required to have a Business account in order to add a link to their bio.
Changing to a Business account is the first thing you need to do if you are using TikTok but do not have access to the link in bio feature because you are logged in as a Creator on the platform. To do it:
- Select the hamburger menu symbol for TikTok.
- Select the “Manage account” option.
- Click the button labeled “Switch to Business Account.”
- Select the classification that most accurately reflects your company.
- Hit the “Next” button. After you have completed this step, you will be able to add a link that users can click on to their TikTok bio.
- Select the “Edit profile” option.
- Select the option to “Add your website.”
- In the space provided, type in the URL that you would like to feature on your profile.
- Select the “Save” tab. Your TikTok bio has been updated to include a link.
How to Put Multiple Links in both Tiktok and Instagram’s Bio
The limitation that one can only have one bio link is a drawback of the TikTok and Instagram platforms’ bio link features. Because you can’t post links anywhere else on these platforms, you’ll need to get creative if you want to make the most of the one chance you have.
That means converting one link into multiple links using a landing page for the vast majority of content creators.
Simply create a landing page that includes all of the links that you want to highlight, and then add a link to that landing page to either your Instagram bio or your TikTok bio.
And if you’re thinking that just read was a bit too complicated, you’re right. Don’t worry; there are a lot of tools out there that can make the process of creating a landing page with multiple links much simpler for you.
Creating a Bio Link with Linktree
Linktree is a free tool that gives you the ability to create a straightforward landing page with multiple links using fundamental templates.
With the free version, you will have access to pre-made templates that come with a few different customization options, as well as a straightforward statistics interface that will show you how well your page is doing.
You will be able to remove Linktree’s logo from your landing page if you pay the pro upgrade fee of $6 per month. Additionally, you will have access to improved analytics and customization options, as well as the social media retargeting feature offered by Linktree.
Conclusion
So, what does link in bio mean?
In short, it’s a clickable link that you can find on someone’s social media bio. The link could direct you to any page that the account manager wants. Maybe they’re selling some products or services.
What does link in bio mean for those creators?
A link in bio can be a great way to promote their content, service, products, and anything they want. So, if you’re looking for a great way to promote your content outside the social media platform you’re using, having a link in bio can be a great way.
