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How to Make Link in Instagram Bio-“Link in Instagram bio” or “Link on IG bio” has become a popular way for brands to get traffic, engagement, and sales. But what does it mean to have a link in the bio?

Instagram users can only add one link to their posts. This link can only be added to the bio.

Brands put a link in their Instagram bios to get the attention of their customers.

They can use its other big benefits, like business growth, better sales, and more Instagram engagement.

This complete guide for brands on how to add a link in bio on Instagram in 2022 will tell you more about “Link in Bio.”

So, let’s find out what “link in bio” means right away!

What does it mean to “link in bio”?

Link in bio means to add a link to the bio section of a social media site like Instagram. Link in bio means that you have a clickable link or a call to action in your social media profile description, mostly on Instagram, that leads people to a URL they want to go to.

It’s pretty popular, but there’s still a lot of talk about what “Link in bio” means.

To shed more light on the matter, this Instagram Link has a lot of potential. It can help you sell your products through shoppable galleries, show off user-generated content, send people to websites, and give them a lot of other important information.

This clears up any confusion about what the Link in the bio is or what it means.

The Link helps brands get the word out about important information about their products and businesses. Through this Link, anyone can also get in touch with your company.

In short, the Link is a great place for your ideal customers to check out your brand’s products and learn more about them. Brands have recently started adding a “shop” link to their “bio.”

But you might be wondering what “shop link in bio” means.

How to Make Link in Instagram Bio

How to put a link in your Instagram bio? Want to add a link to your Instagram bio but don’t know how? It’s an easy process with only three steps.

1. At the top of your profile page, click “Edit profile.”
2. In the Website field, type the URL of the link you want to promote.
3. At the bottom of the page, click “Send.” And just like that, you have added a link to your Instagram bio. Quick tip! If you don’t see the link when you go back to your profile, it’s because you probably didn’t hit “Submit” before leaving the page.

What You Should Do with the Link in Bio

Send people to a landing page that is just for them

It’s very important for any business, brand, or influencer to have a website where people can look at their products and services. With link-in-bio, you can give people the option to go to a specific landing page.

This can be very helpful if you want to get people interested in collaborations, partnerships, limited-time sales, or new content that needs to be seen. For example, if Bitly wanted to get the word out about their social media campaign guide with Sprout Social, they would add a section to their link-in-bio so that Instagram users could go straight to this page.

Tell the story of your brand by putting it on your “About” page.

One of the most important pages on your website is the “About” page, which tells people who you are, what you stand for, and how you can help them. Start promoting your “About” page if you want to connect with potential customers and build a bridge between your business and their needs.

Link-in-bio can be changed to say whatever you want, so you can be creative and use phrases like “Learn About Us” or “Get to Know Us” to get new and old customers interested in learning more about you.

Use a portfolio to show off your best achievements

From LinkedIn to social media, there are lots of places to show off your best work, but it can be hard to make a central portfolio. Portfolios are a great way to show off your skills, profession, and thought leadership from all the jobs you’ve had. If you haven’t had a chance to make a portfolio on an outside site, you can use your link-in-bio to build up your portfolio.

You don’t have to choose just one piece of content to promote because of the character limit. Instead, you can use the link-in-bio to make a portfolio that you can customize and put in order based on your most recent accomplishments. You can promote each new addition to your portfolio that you add to your link-in-bio by posting about it on your Instagram feed and stories.

Where is The Link in The Bio on Instagram? People keep inviting you to click their bio link but you can’t find them?

If you’ve spent any amount of time scrolling through, you’ll know that

Users of Instagram are not permitted to include links to external websites in any posts they create on the platform. The “bio,” which is the brief description that appears at the very top of your profile, is the only part of your page where it is possible to insert a link.

When someone says that they have a “link in bio,” they are referring to a url that is located at the end of their profile’s bio and will take you to a website that is not associated with their platform.

Where is The Link in The Bio on Instagram

Tap the user’s username, which is displayed above their post, to navigate to that person’s profile. After that, you will see their “bio,” which is where they describe themselves as well as their account, along with the blue URL. There is a link to it in the bio.

When you click the “link in bio” on some posts that asks you to check their links on our Instagram account, there will be one more step required on your journey to the appropriate website. First, click the link in their bio, and then click the photo that corresponds to the post about which you are curious. It’s as simple as that.

Putting together your very own “link in bio”

It is just as easy for you to generate a “link in bio” for one of your own posts if you want to promote it. Click the icon of your profile photo that is located in the bottom right corner of the screen to access your profile, and then select “edit profile” from the menu that appears.

There will be an option to add a “website” in this new window that has appeared.

There is a space there for you to cut and paste your brand new “link in bio.” After selecting “save changes,” you are finished customizing your profile and are now ready to become an influencer!

You can’t put multiple links there, but you can read How to Get Link in Bio to Stand Out.

How to Make Use of the Link in Your Instagram Bio

You should make the most of the fact that there is only space on your bio for one clickable URL by using it effectively. Once you have the attention of the customers, you should work to earn their loyalty in the hopes that they will continue to be your customers.

Here are some suggestions for the link in your bio:

Include a link to your most impressive offering. If a service or product is already quite well-known, it makes sense to include the website in your profile information. Pick something that will pique people’s interest and keep them coming back for more; this will encourage them to look at the other products you have available. Then, you should style your website in a way that makes it fun for users to explore your other offerings, whether they be products or services.

Create a promotion for either a newly released product or a significant sale. Increase your revenue by capitalizing on the excitement generated by social media. Don’t forget to mention the discounts, and perhaps hand out some promotional codes.

You could give away free samples of your product to people, or you could host a giveaway. Freebies almost always result in an increase in customer volume, particularly when there is a time limit attached.

Give your followers a chance to get to know you. You can direct them to your about page by setting up a link there, which will bring them closer to you.

Inviting people to watch your video, read your blog, or listen to your podcast is a great way to gain exposure for your work. You can establish an authentic connection with your audience through any one of these mediums. Keep in mind that nobody likes advertisements that are obvious and generic, but people do enjoy coming across quality content.

Want more extensive guide on using your bio link? Check out How to Use Link in Bio on Instagram.

Restrictions Linked to Linking

When it comes to posting links, Instagram has a very “Big Brother” vibe about it. As was previously mentioned, users with Business accounts are required to have a minimum of 10,000 followers in order to be granted permission to post links within their Instagram stories.

For those of you who are perplexed as to why this is the case, the explanation can be summed up in a single word: spammers.

The social media giant has taken measures to eliminate content that floods users’ newsfeeds and degrades the quality of their experience as a result of the malicious activities of spammers, scammers, and even trolls. Scrolling through and finding new content in the app is a pleasant experience for those who use it. Check out these best bio link tools to ensure you’re not spamming links.

Conclusion

It’s an entirely different story for some people, like those who are attempting to become an influencer or who are utilizing the platform to promote their handmade goods or freelance work. Every user has access to a workaround in the form of posting a link in their bio.

How to add link in bio on Instagram-Why do I have to put a link in my Instagram bio? The short answer is that it depends on what you want to achieve in the long run.

Obviously, if you only have a personal Instagram account, you probably don’t need a link in bio. But if you’re on Instagram to promote your business, which I assume you are since you’re reading this blog post, and you want to drive traffic to your website or other content you make, you should definitely use this link in your Instagram bio.

As you probably already know, if you put a link in the caption of an Instagram photo, your followers won’t be able to click on it. Because of this, Instagram lets you put a link in your bio, but only one. This link can go to any external website, which could bring you new business.

Don’t forget that your Instagram bio is the first thing people see when they visit your account, and that you have less than a second to make a good first impression. Make sure your Instagram bio has everything it needs to turn visitors into followers and followers into leads for your business.

How to Add Link in Bio on Instagram

How to Put a Clickable Link in Instagram Bio? It only takes a few seconds to add a link to your Instagram bio, and you can do it on both your phone and your computer.

Here’s what you need to do:

1. Tap the person icon in the bottom right corner to get to your profile. This will be in the upper right corner of your desktop screen.
2. Go to your editing settings by clicking “Edit Profile.”
3. Put the link you want where it says “Website.”

Et voilà, you’ve added your Instagram link in bio!

Now that you know the basics, let’s talk about the different ways you can use your link in bio to give you the best chance of turning your followers into business leads or, even better, customers.

Using Bio Link Tools

First off, what is a bio tool link?

A link in bio tool lets you link to more pages and content by giving you a single URL that contains all of the things you want to link to.

But why might you want to use a link in bio?

I’ve already told you that Instagram only lets you put one link in your bio. This can be hard and frustrating for any business or marketing campaign.

Let’s say you want to tell your followers about an event and also send them to your E-commerce site and blog to get them to sign up for your newsletter.

Everything at once?! How could you promote all of these different pieces of content if you only had one URL?

Well, this is where link in bio tools come in handy, and it’s also why every marketer and social media manager needs to have them.

We ran into this problem a lot at Iconosquare, so we decided to make our own link in bio tool: Omnilink is a free tool that lets you use one unique link to create a unique landing page with multiple redirections.

With Omnilink, you can show all the content you want to link to using a unique URL (so you don’t have to update your bio link) and a custom landing page, which helps you keep your branding on point.

Check out this blog post, “5 Tools to Manage Your Link in Bio Like a Pro,” to learn about more link in bio tools.

How to Use Your Bio Links

Tell people to go to your website or a certain page on it.

Most companies’ most common method is to send people to their website.

You can also send your followers to a specific page on your website, depending on what you want to do.

For example, if you want to make more sales, you could use the link in your bio to send people to your products page. If you want to make more partnerships, you might want to add a link to your partnership form.

GoPro knows that their fans want to see amazing photos taken with their cameras, and they also know that their fans want to buy those cameras. So, it was smart of them to add a link to their bio that leads to a page with a special offer for their latest Hero 8 GoPro.

Before you just add the link to your website, look around and see if there is a page that really helps you reach your main goal and would be a good place to send your followers.

Promote a product launch

Do you have a brand-new product coming out?

In the same way as in the last section, you can use your link in your bio to promote a new product you’re putting out.

If you give your Instagram followers a special deal, they are more likely to click through to your website, which increases your chances of making a sale.

Gymshark does it very well. Right now, they’re advertising their new women’s Flex collection on Instagram, and they also put a direct link in their link in bio so that their followers can quickly access, discover, and buy the collection.

Tell people to look at your blog

“Link in bio” is probably something you’ve already seen at the end of an Instagram caption, right?

Most of the time, it sends people to a particular blog post that a brand or business has written.

We do that A LOT at Iconosquare. We post a relevant and interesting picture with a caption, and at the end of the caption, we tell people to click the link in our bio to get to the blog post.

It’s a simple way to get people to visit your blog and check out your valuable content, like ebooks, guides, or case studies. This is especially important if one of your goals is to educate and inform your community about your industry.

The only problem with this strategy is that every time you promote a new blog post, you’ll have to change the link in your Instagram bio. Oh, wait, no, you don’t! Let’s go back to the section about link in bio tools and add this method to it.

By using a link in bio tool like Omnilink, you can just add the link to your blog post to your page, and it will automatically update your Omnilink page. This saves you time because you don’t have to update the link in your bio.

Tell people to check out your YouTube page

Sending people to your YouTube channel is another great way to use the link in your bio.

Videos are getting more and more powerful and interesting. Research shows that by 2020, 92% of marketers will say that video is an important part of their marketing strategy and that consumers will use video as an important part of their journey with brands.

This is good news for the link in your Instagram bio. Instead of sending your followers to your homepage, as was suggested before, why not make a short video about your business that gets people’s attention and send them there?

Use it as a presentation of your company: who you are, what you offer, and what your values are. People want to know who you are so they can decide if your brand is worth it.

All of this is possible through your Omnilink profile. Using the Youtube card, you can feature any YouTube video you want, add a description, and even add a subscribe button right to your profile.

At Iconosquare, our “Meet the Team” video is always on our Omnilink page. If you click the link in our bio, you can learn more about who we are.

Video is a very engaging way to promote your brand and help you reach important goals. If you think it could work for your business and meet your audience’s expectations, go for it!

Here are some Instagram link in bio examples to get your inspiration going.

How to put a link in your bio on TikTok-It’s always an adventure to share links on social media. Some platforms make it easier than others. For example, Instagram lets you link directly from your Stories as well as in your bio, but on TikTok it’s still hard to do. That’s where the link in your bio to TikTok comes in.

You might have trouble because you can only link out to one website at a time from TikTok. If you want to send your followers to more than one place, this can be annoying. So, if you’ve ever tried to share more than one link at a time with your followers on TikTok and found that you couldn’t, we’ve got you covered.

With Buffer, you can schedule your TikTok videos and reach new people.

Buffer lets you plan, make, and schedule content to get more views and engagement.

TikTok has tools for scheduling and analytics.

How to Put a Link in Your Bio on TikTok

How to Add a Link to My TikTok Bio, for starters? You only need to switch from your default Personal account to a Business account. This is how:

Step 1: Go to your account settings, click “Manage account,” and then “Switch to Business Account” to get a TikTok Business account.

Step 2: Click “Edit profile” and put your preferred link in the Website field.

So, that’s all!

If you can’t add a link to your TikTok bio, you may want to:

You are using the wrong tool. At the moment, you can only add links that can be clicked on through the TikTok mobile app. So, make sure you’re not on your computer and are instead on your phone.

Still use your personal account instead of a business one.

Not turn on the feature for your account. Even though most users can use this feature, TikTok hasn’t yet made it available to everyone. If that’s the case, you can’t have a clickable link in TikTok Bio.

You can still put your link in your description if you want to, but it won’t be clickable. That’s the way Madam Bacteria went to connect them.

5 Ways to Get the Most Out of TikTok: Link in Bio

The TikTok link in the bio can be a great way for creators, brands, and businesses to get their name out there. Using a landing page tool like Start Page, you can point your followers to more of your online presence. Here are some ways to make the most of the link in your bio.

Mark the most important links.

The less complicated, the better. Don’t feel like you have to link to every platform you’re on. You want to get people’s attention on what’s most important. Some good points to bring up:

• Website or blog
• Recent content
• Quotes in the news
• Sales/promotions/giveaways
• Other accounts on social media
• Online store/product page

Unsalted Cookies has a great Start Page that acts as a website for their brand and tells visitors how to find their menu or place an order.

Figure out what’s most important.

How can you tell which links are the most important? It all depends on what you want your landing page to do and what your goals are.

If you want to make sales, you should draw people’s attention to your store or sales.

If you want to get more people to follow you on other platforms, you should draw attention to your social media first.

If you want more people to know about your brand, include press mentions.

If you want more people to read your blog, make it stand out.

Visitors to Rope’s Start Page are taken right to the brand’s main goal, which is to sell. On the Page, the copy and different types of products are highlighted so that visitors can click on them right away.

First, show how valuable you are.

Just like with your website, you need to tell people right away what your page is worth, especially if you want to catch their attention. Look for ways to give your audience something of value, such as:

Give people who buy through your landing page special deals. The Daily Wine used this strategy, and their Instagram giveaway was shown right away on their Start Page.

Sharing something useful like a template or guide

Including a good, short summary of yourself or your brand

Pinecone Papers is another great example of a good value offer. They both use a useful template that fits the focus of their website and their audience.

Keep the link in your bio brief.

Your link will be shown in its entirety, so it needs to be short and to the point. With some link-in-bio tools, you can change your URL (e.g., tami.start.page). If yours can be changed, use that to your advantage!

Customized links are easier to remember and more likely to get people to click on them. And if you can’t make a short URL for your landing page, you can quickly make short links with a URL shortening tool like Short URL or TinyURL.

How Do U Put a Link in Your TikTok Bio-It’s always an adventure to share links on social media. Some platforms make it easier than others. For example, Instagram lets you link directly from your Stories as well as in your bio, but on TikTok it’s still hard to do. That’s where the link in your bio to TikTok comes in.

You might have trouble because you can only link out to one website at a time from TikTok. If you want to send your followers to more than one place, this can be annoying. So, if you’ve ever tried to share more than one link at a time with your followers on TikTok and found that you couldn’t, we’ve got you covered.

With Buffer, you can schedule your TikTok videos and reach new people.

Buffer lets you plan, make, and schedule content to get more views and engagement.

TikTok has tools for scheduling and analytics.

How Do U Put a Link in Your TikTok Bio

How to Add a Link to My TikTok Bio, for starters? You only need to switch from your default Personal account to a Business account. This is how:

Step 1: Go to your account settings, click “Manage account,” and then “Switch to Business Account” to get a TikTok Business account.

Step 2: Click “Edit profile” and put your preferred link in the Website field.

So, that’s all!

If you can’t add a link to your TikTok bio, you may want to:

You are using the wrong tool. At the moment, you can only add links that can be clicked on through the TikTok mobile app. So, make sure you’re not on your computer and are instead on your phone.

Still use your personal account instead of a business one.

Not turn on the feature for your account. Even though most users can use this feature, TikTok hasn’t yet made it available to everyone. If that’s the case, you can’t have a clickable link in TikTok Bio.

You can still put your link in your description if you want to, but it won’t be clickable. That’s the way Madam Bacteria went to connect them.

5 Ways to Get the Most Out of TikTok: Link in Bio

The TikTok link in the bio can be a great way for creators, brands, and businesses to get their name out there. Using a landing page tool like Start Page, you can point your followers to more of your online presence. Here are some ways to make the most of the link in your bio.

Mark the most important links.

The less complicated, the better. Don’t feel like you have to link to every platform you’re on. You want to get people’s attention on what’s most important. Some good points to bring up:

• Website or blog
• Recent content
• Quotes in the news
• Sales/promotions/giveaways
• Other accounts on social media
• Online store/product page

Unsalted Cookies has a great Start Page that acts as a website for their brand and tells visitors how to find their menu or place an order.

Figure out what’s most important.

How can you tell which links are the most important? It all depends on what you want your landing page to do and what your goals are.

If you want to make sales, you should draw people’s attention to your store or sales.

If you want to get more people to follow you on other platforms, you should draw attention to your social media first.

If you want more people to know about your brand, include press mentions.

If you want more people to read your blog, make it stand out.

Visitors to Rope’s Start Page are taken right to the brand’s main goal, which is to sell. On the Page, the copy and different types of products are highlighted so that visitors can click on them right away.

First, show how valuable you are.

Just like with your website, you need to tell people right away what your page is worth, especially if you want to catch their attention. Look for ways to give your audience something of value, such as:

Give people who buy through your landing page special deals. The Daily Wine used this strategy, and their Instagram giveaway was shown right away on their Start Page.

Sharing something useful like a template or guide

Including a good, short summary of yourself or your brand

Pinecone Papers is another great example of a good value offer. They both use a useful template that fits the focus of their website and their audience.

Keep the link in your bio brief.

Your link will be shown in its entirety, so it needs to be short and to the point. With some link-in-bio tools, you can change your URL (e.g., tami.start.page). If yours can be changed, use that to your advantage!

Customized links are easier to remember and more likely to get people to click on them. And if you can’t make a short URL for your landing page, you can quickly make short links with a URL shortening tool like Short URL or TinyURL.

How to find the link in bio on Instagram-If you’ve been using Instagram for a while, you’ve probably seen at least one caption that said “Link in bio.” What Instagram link in bio means, why do people use it, and where can I find it? This post has all the answers. You’ll also learn how to put a link in your bio on Instagram. Let’s get started.

What does Instagram’s “Link in Bio” mean?

What does it mean link in bio? Link in bio on Instagram is a simple way to say that the user is talking about a website link that is in their bio on their profile screen.

For context, we need to know how Instagram works and why people use “Link in bio.” Basically, Instagram doesn’t allow website links in Instagram captions that can be clicked on. If a link is put in a caption, it will look like normal text. That makes adding a link pointless, since no one can click on it.

Instagram users found a way around this problem by putting a link in the website section of their bio and writing “Link in bio” in the captions. This means that Instagram posts can be used to drive people to a website or blog, promote a product, give more information about something, etc.

Before, not all Instagram users could put links in their stories. So, you may have also seen the phrase “Link in bio” in stories. But thanks to the Link sticker, Instagram now lets all users add links that can be clicked on to their stories. Because of this, the phrase “Link in bio” appears on stories less often these days. When it does, it means that the link mentioned is on the user’s profile page.

Now, let’s look at how to find and add a link to your Instagram bio.

Find the Link in Bio on Instagram

You will never be able to find the “link in bio” section or caption on anyone’s Instagram page. It doesn’t exist in the real world, so that’s why. As we’ve already said, this is just a phrase that means the link is in the user’s bio.

Follow these steps to see the link in the bio on the Instagram website and in the Instagram apps for Android and iOS.

Find the link in the bio on Instagram’s mobile apps.

1. Tap on the username of the user whose caption had the phrase “Link in bio.”
2. You’ll be taken to the user’s profile screen. Between the user’s bio and the Follow/Following and Message buttons, you’ll find a link to their website here. Your “link in bio” is that. If you tap it, the link will open.

See Link in Bio on Instagram Website

1. Click on the profile where a post says “Link in bio.”
2. The link to their website will appear under their bio on their profile page. If you click on it, the site will open.

How to Add a Link to Your Instagram Bio on an iPhone or Android

Follow these steps to add a link to your Instagram bio that can be clicked on:

1. Tap the picture of your profile at the bottom to go to your profile screen.
2. Tap the button that says “Edit Profile.” Now, type or copy and paste the website link you want into the text field under Website. To save the changes, click the check mark at the top.
3. When you add a link to your bio, it will show up on your profile page. “Link in bio” is now a safe thing to say in your Instagram captions.

How to Put a Link in the Instagram Bio

1. Go to the Instagram website and click on your profile picture at the top. Then, from the menu, choose Profile.
2. Click the button that says “Edit Profile.”
3. Type the link you want in the Website box and click “Submit” at the bottom.
4. Your bio will include the link.

How to put more than one link in your bio

The problem with Instagram and TikTok’s bio link feature is that you can only have one link. You can’t post links anywhere else on these platforms, so you have to think outside the box to make the most of your one chance.

Most creators do this by using a landing page to turn one link into several links.

All of the links you want to show off can be put on a landing page. You just need to put a link to that landing page in your Instagram or TikTok bio.

Sounds hard, right? It’s not at all! There are many tools that can help you make a landing page with more than one link.

Give value

If someone clicked on your link in your Instagram or TikTok bio, it means they were looking for something specific. Instead of trying to hard sell them on your landing page, make sure it meets their needs.

Instead, focus on what you can offer. For example, you could:

Give people who buy through your landing page special deals or discounts.

Link to your most popular or helpful content.

Include a helpful introduction to yourself or your brand.