How to Get Link in bio Instagram to Stand Out? We know that Instagram limits us with what we can show on our bio.
Instagram may limit us to a single bio link, but we can do a lot more with that link than you might think.
This post contains a number of tools that will help you get more out of your Instagram bio link so you can do the “link in bio” thing.
I’ll then discuss why you should optimize your Instagram bio link near the end.
If you don’t know where to start with your bio link, read How to Create a Link on Instagram Bio.
Get Link in Bio Instagram with These Tools
Select whether you want a low-cost all-in-one Instagram marketing tool with bio link functionality. Post scheduling, analytics, research, and comment management are all included.
Shorby
We use Shorby to optimize our own Instagram bio. It is an excellent tool.
We accomplish this through their SmartPages feature. This allows you to make the most of your Instagram bio link by creating a custom page with links to your most important content/pages.
You can include the following information on these pages:
- Your branding consists of a logo and a brand name.
- Links to messenger services- This can include a regular phone number, Facebook Messenger, WhatsApp, and other services.
- Content blocks allow you to add links to pages or posts in a variety of styles. Using the pop animation, you can attract additional attention. Videos and GIFs are supported.
- Dynamic content feeds- Display your most recent blog posts, Shopify/Etsy products, YouTube videos, Apple podcasts, Soundcloud, and more automatically. This is applicable to any platform that generates an RSS feed.
- Scheduling- Set specific times for links to appear on your SmartPage. Excellent for flash sales.
- Social media links are an excellent way to cross-promote your social media platforms.
- Stickers- Attach stickers to the link. These are ideal for product price tags.
- You can also customize your SmartPage’s theme and use ad tracking pixels for retargeting.
Following that, you’ll receive a shortlink to add to your Instagram profile (or anywhere else you want to use it). You can also view analytics to see which links on your SmartPage receive the most clicks.
But wait, there’s more! Shorby’s messenger links can also be used independently, which is particularly beneficial for customer service and lead generation.
Custom domains are also available to help you take your branding to the next level!
Plans begin at $15 per month. There is a free trial available.
Pallyy
When it comes to overall features and value for money, Pallyy is the best Instagram bio link tool.
In the bio page, you can create two different types of links. You have the option of creating a grid that looks like your Instagram profile or a link page that contains all of your priority links.
You have complete control over the links page’s customization – change the colors to match your branding, add links to your content, images, videos, and other social networks.
You will also have access to detailed reporting to track performance. However, that is where the similarities between Pallyy and the other tools on this list end.
In addition, you will have access to a slew of other features that will assist you in improving your Instagram marketing strategy.
You get a complete set of Instagram analytics and research tools. Monitor your own analytics, curate content from other users, keep tabs on your competitors, and build a custom reporting dashboard with the metrics that are important to you.
There is also scheduling functionality, which allows you to save a significant amount of time. Instagram and other popular social networks are supported by this feature. Because Canva is integrated, you can create images on the fly and save hashtags/captions for later use.
Then, from within the app, you can manage and respond to all of your Instagram comments.
Key features include:
- Effective IG bio link tool
- Schedule Instagram posts, as well as Facebook, Twitter, and LinkedIn.
- Detailed reporting, analytics, and a dashboard for custom reporting
- Manage and respond to comments directly from the app.
- Captions and hashtags can be saved for later use.
Price: Starting at $15, with no feature limitations (e.g. link clicks). Only pay more if you require additional social groups (e.g. Instagram, Twitter, Facebook, etc.)
Tap.Bio
Tap.Bio is a bio link tool that turns a simple link into an interactive Instagram Story, which is useful for accounts with a small following because you can’t add links to Stories until you have 10,000 followers.
These individual Stories are known as ‘cards,’ and they can be used to display your Instagram posts, other social networks such as Twitter and YouTube, or to link to external sources such as a website.
Key features include:
- Creator of mobile-optimized landing pages
- Card with an email signup form
- Users are retargeted on Instagram, Facebook, and Google AdSense.
- You can keep track of your cards’ statistics (paid plans only)
- Connect multiple Instagram accounts (paid plans only)
Price: Free plan with a profile card and a card of your choice. Paid plans include statistics as well as Instagram connections and cards.
ShortStack
We’ll deviate from dedicated bio link tools and look at a few marketing tools that can be used in this manner. ShortStack is one such landing page builder that specializes in marketing campaigns.
Here’s a quick rundown of its highlights:
- ten advertising campaigns
- More than 60 templates
- Editor with drag-and-drop functionality
- Email marketing functions
- Emails are unlimited.
- Optimized for competitions
- Include on your website
- Multiple social media platforms are supported.
- Analytics
You can launch unique marketing campaigns and target your Instagram followers when you use a ShortStack landing page as your Instagram bio link.
As I mentioned in the list above, this tool is designed for competitions. This includes photo contests in which your followers can participate and vote. This enables you to harness the power of engagement in your marketing campaigns.
You can also make standard landing pages with email forms and contact forms. Giveaways, personality quizzes, guessing sports game scores, and friend referrals are some of the most interesting campaigns you can create.
ShortStack is available for free to get started. Premium plans begin at $99 per month.
Thrive Architect
Thrive Architect is a page builder plugin for WordPress created by Thrive Themes. It allows you to create fully-functional landing pages using over 200 templates and an easy-to-use drag-and-drop editor.
Here are a few highlights:
- Editor with drag-and-drop functionality
- More than 270 landing page templates
- a plethora of content blocks
- Styles that are pre-built
- Styles that are customizable
- Fullwidth designs
- Suitable for email marketing
Because Thrive Architect is a WordPress plugin, the pages you create with it will be created and hosted on your WordPress site.
You can begin by selecting one of the plugin’s 270+ templates. These are pre-configured designs. All you have to do is change the styles and content to meet your requirements.
To get the most out of your marketing campaigns, you can also purchase a few additional products from Thrive Themes. This includes Thrive Optimize, a tool that allows you to split test two different versions of the same page in order to determine which types of content, styles, and products convert the best.
Price: $97 per year for a standalone product or $299 per year as part of a package (includes all Thrive products). The Thrive Suite
Leadpages
Leadpages is a landing page platform that allows you to create and host landing pages. This, like ShortStack, makes it an excellent choice for Instagram users because it does not necessitate the creation of a website.
Here are a few of its highlights:
- Editor with drag-and-drop functionality
- a plethora of landing page templates
- Several content components
- A/B split testing
- Payments made in advance
- ROI figures
- Integration of email marketing
- WordPress incorporation
Leadpages, like Thrive Architect, allows you to start with a pre-designed template and work from there. With this tool’s landing page templates, you can create an infinite number of marketing campaigns, or you can create your own using the drag-and-drop editor.
After you’ve completed your page and launched your campaign, you can optimize it using Leadpages’ split testing tool, as well as their stats and analytics. This includes campaign, page, and even pop-up statistics.
If your company uses Facebook, you can integrate your account and instantly create new ads based on data from your campaigns.
Plans begin at $27 per month (billed annually). All plans include a 14-day free trial.
Why should your Instagram bio link be optimized?
Anyone who has ever created an Instagram account is aware that the platform only provides you with a single link to place in the Bio section of your profile. You can’t add links to individual posts on top of it, which is why Instagram users frequently end their captions with “link in bio.”
As a marketer, this constrains you. While Facebook allows you to launch multiple ad campaigns and post multiple links in tweets several times per hour, Instagram forces you to give marketing campaigns a short shelf life.
You cannot promote different products multiple times per week, nor can you promote every blog post you publish. You must either shorten your marketing campaign for each product or piece of content promoted, or market fewer products for a longer period of time.
As a result, you’ll have to manually change your bio link on a regular basis.
Clearly, a new approach is required.
Fortunately, there are a variety of tools available to assist you in optimizing your Instagram bio link in unique ways. The first four tools we’ll go over were created specifically to extend the capabilities of your bio link.
They allow you to link to more pages and content rather than just one, such as your website, shop, or blog.
Here’s an example we created with one of the tools listed below: Shorby
We’ve linked to our most popular content, our website, and our lead generation page. We’ve also promoted our social media accounts.
This type of page can be used for other social networks besides Instagram, such as Twitter and Facebook. However, you could go a step further by creating one of these pages for each social network and customizing it accordingly.
You don’t even need a website. To promote content on your social media accounts, simply use your link in bio page (e.g. YouTube videos).
Finally, optimizing your Instagram bio link allows you to be more creative with your marketing campaigns. It also enables you to launch custom campaigns tailored specifically to your Instagram audience.
Conclusion
Thank you for taking the time to read our roundup of the best Instagram link in bio tools.
These apps make it simple to include multiple links in your Instagram bio.
Just keep in mind that the goal of optimizing your Instagram bio link is to create marketing campaigns that are more in line with your platform audience, not your entire audience.
Any tool or campaign you create should help you achieve that goal.
Finally, you might want to use these link in bio pages for other social profiles. You could, for example, create separate pages for Twitter, YouTube, and Facebook. Each is tailored to your target audience on that platform. For a list of completely free tools, check out 4 Link in Bio Tool Free for Instagram.
