What is Linkinbio by Later, and how to use it to drive traffic? Read on to find out the detailed explanation!
Linkinbio by Later
Later, an Instagram planning tool, inspired Linkin.bio. Later is my go-to scheduling and publishing tool (and an Instagram-verified partner), so it’s pretty cool that this profile tool is built right in! It’s also a great way to put a clickable link on Instagram bio, improving the one-link allowed rules that Instagram has.
Pricing
The lite version of Linkinbio by Later was released in the fall of 2019 and is completely free! You also get access to the Later tool, which has basic planning capabilities. Also, when you schedule your posts with Later, you can include a link and media at the same time, and it will auto-publish everything at once!
The Linkin.bio Pro plan gives you even more options for driving your followers to content, and it is priced in tiers beginning at $19 per month. Because this is bundled with the main Later tool, paid plans include the full suite of scheduling and analytics capabilities, which is more than worth it in my opinion (I’m on the $19/month plan).
With the Pro plan, you’ll be able to add multiple links to each post, and direct Shopify integration is a big plus for e-commerce businesses.
Mobile Instagram Grid Preview
Later released a web-based Instagram grid preview a few months ago, allowing you to view your scheduled Instagram posts alongside your current feed. We’re excited to bring Instagram grid preview to mobile today! From your phone, you can now upload photos, schedule Instagram posts, and preview your Instagram feed. Today is the day to update your iOS and Android apps!
Curating your Instagram feed is an important strategy for increasing your Instagram following and engagement, and you can now adjust your scheduled posts on your phone to create a cohesive Instagram feed.
To try out our new Instagram preview on the Later mobile apps:
Download the latest mobile updates on Android or iOS today Click the Instagram Preview button in the top left on the “Schedule” tab Later will automatically pull in your existing Instagram feed and insert scheduled posts To change the order of your posts, tap any post to change the scheduled times Sign up for Later for Free.
Why would you require a third-party Instagram profile link tool?
Simply put, the single website URL provided by Instagram is frequently insufficient.
Yes, you can change your one allotted URL on a regular basis as you have new things to send people to, alternating between that and your link tool depending on what’s going on. Of course, if you have more than 10,000 followers, you can link to individual Stories, but those disappear after 24 hours.
However, you must be technically savvy or collaborate with someone who is. These resources are not available to all business owners and entrepreneurs. Or, as you’ll see later, they want more robust features than a link profile tool can offer.
Although I’ve seen blogs argue that doing this on your own website is the best option for a variety of reasons (SEO, branding, tracking, and so on), I don’t necessarily agree with their reasoning, which I won’t go into detail here.
Should You Use Linkinbio by Later?
Linkinbio by Later is best known for generating a clickable Instagram grid from a single link. Followers can follow a link to a product, blog post, services page, or website by using a personalized URL. When a follower clicks on this personalized link, they can literally’shop’ your feed for the post they’re looking for. There are a few similar tools on the market, but Linkinbio is my preferred option because it syncs with your Later account, which is my personal preference for content scheduling and an Instagram certified partner.
Linkinbio by Later is ideal for:
- Bloggers, blogs, and online publications
- Brands with purchaseable products
- Businesses frequently share new content.
Just like how Content Grip stated, 54% consumers use social media to find products to shop. Implementing LInkinbio can be a great way to sell products.
With a small banner at the bottom, Linkinbio by Later is now available on all free Later plans. The pro plans include the ability to add products to your linkin.bio and sync your Shopify store. You can use Linkinbio by Later to track advanced analytics on how much traffic your posts generate.
It’s incredibly simple to integrate Linkin.bio with your Later account. To begin, create your custom URL and begin adding posts. You can select from previously published posts as well as posts that have been scheduled for a future date.
If you’re looking for a linkinbio alternative, check out our “Whats Link Tree” guide.
