Whats Link tree and how does it work? If you keep seeing the URL on Instagram but aren’t sure what it means, this article will explain everything.
Whats Link Tree?
Linktree is a social media tool that allows you to share multiple links at once, but it gained popularity on Instagram. This is due to Instagram’s prohibition on sharing web links anywhere other than Stories and the ‘bio’ section of your profile page, which has a strict character limit. Users had to find another way to direct their followers to their websites or other social channels as a result.
What Does it Do?
Whats link tree bring to the table?
It essentially creates a simple landing page with multiple links. You then include a link to this landing page in your Instagram bio to direct traffic to specific sections of your website.
You can also say that using Link Tree can improve your Instagram link in bio which only allows you to put one link. Especially, if you’re making an Instagram for your brand or small business. It’ll make it easier for your customer to shop if you’re not using Instagram Shoppable.
Just like what Later experienced, since they optimized the use of their link in bio, they saw an increase of 179% in their sales. This could be you too!
Linktree’s available features are divided into two tiers – a free tier and a ‘pro’ paid tier.
Free Features
A free account comes with a decent set of features. You can embed as many links as you want onto your Linktree landing page for free, including links to TikTok, YouTube, and Clubhouse Rooms.
It can also be used to collect money from your followers. This is especially helpful if you’re trying to persuade your followers to give you tips and donations for your content.
A certain amount of customization is also available for free thanks to a library of pre-installed themes.
Analytics have not been overlooked, and you can easily track how many views and clicks your Linktree page receives.
Premium Features
If you pay a small monthly fee, you will gain access to additional features.
In addition to the freebies, you can tailor your page even further with advanced customisation and access to some more upscale themes. For a stronger brand focus, you could, for example, add a video or animated background or remove the Linktree logo.
You will also have more control over your links. You can use ‘pro’ to draw attention to priority links by using link scheduling and animated styling.
Tracking and analyzing your followers is also more detailed, allowing you to measure your performance and see which channels are driving traffic as well as where your audience lives. You can also use your Google Analytics ID to gain even more information.
This tier is also required if you want greater link integration. You can embed not only social videos but also Mailchimp, Google Sheets, Zapier, and the Amazon Influencer Program if you pay for the tool.
How Does Linktree Function?
Linktree works by creating a landing page on their website with multiple links to your website.
To raise awareness of other parts of your site, simply copy and paste your Linktree landing page URL into your Instagram bio.
Depending on your subscription, you can customize these pages in a variety of ways (detailed above). You could, for example, change the fonts, add animated backgrounds, highlight priority links, and even schedule the launch of new links.
If you have a Pro subscription, you can also access analytics to determine which links perform the best and tailor future marketing content to your target audience.
Is Linktree Completely Free to Use?
There is a free version and a premium version, which starts at £2.50 per month (at the time of writing).
The free version has limited functionality and does not allow for much customization. You can, however, add a profile picture and change the background color to one of their presets.
Don’t want to pay? Continue reading to learn how to make your own version for free.
How to Obtain Linktree
Simply go to the Linktr.ee website and sign up for an account. It took about 5 minutes from start to finish when we tried it.
Conclusion
It’s very easy to use, so give it a shot if you want to share more links on Linktree Instagram without having to set up your own website.
If you have your own website, however, we recommend creating your own Linktree-style landing page. This means you can direct traffic to your own website instead of Linktree.
