Why should you add Linktree to TikTok? As an influencer or simply someone who manages social media, you understand how important your audience is. Everything you do is intended to attract new audiences while engaging and retaining existing ones.
As it happens, most brands and influencers have a single social media platform with the most followers; for some, it’s Instagram, but for many newer content creators, it’s TikTok.
So, how can you entice your TikTok audience to visit your website, Instagram, Twitter, or YouTube channel? The most obvious thing is to promote your presence there – at the end of TikTok videos or while discussing a specific topic.
You can also invite your TikTok followers to participate in games and giveaways that are running on your Instagram or YouTube profile. They will have an incentive to follow you on yet another platform.
While all of these ideas are valuable and can help you grow your overall following across multiple social media channels, they also take time and dedication to execute properly.
This article will go over another tool you can use to promote your social media presence that is both effective and simple to use. You guessed it: add Linktree to TikTok.
Let’s look at why you should think about it.
Why Should You Add Linktree to TikTok?
In the list below, we will only go over the most important advantages you’ll get when you add linktree to TikTok. However, keep in mind that there is a lot more we could talk about because the platform provides different benefits to different industries.
Cross-Platform Marketing
Perhaps the most significant advantage add Linktree to TikTok is the ability to cross-promote it on your other social media profiles and your website. Nowadays, it’s much easier to get discovered on TikTok because the algorithm is set up in such a way that “going viral” is an attainable goal for a creative content creator. That is not always the case with other platforms such as Twitter, Instagram, and YouTube.
Essentially, when you add linktree TikTok bio, you’re allowing your followers to easily find you on other social media platforms. Like how Influencer Market Hub mentioned, TikTok has over $110 million user spending. So, it’s a totally great target market.
It’s done completely naturally; you’re not pushing your other content at them. Instead, you’re simply giving them the option to follow your other posts that were created for a different environment.
Enhance Your Branding
Additionally, having a Tiktok linktree helps improve your branding. Almost all social media influencers and stars have one in their bio. Doing the same establishes you as someone who takes the social media job seriously and has done the necessary research, which helps you earn the trust of your followers.
Furthermore, if your linktree page, Instagram, Twitter, and TikTok all use the same designs, colors, and branding, your profiles will appear more cohesive, and your brand will be more recognizable to both followers and potential business partners.
Increased Visits to Your Website
If you have a website and host your linktree page on it, it will significantly increase traffic to the site. Essentially, when someone clicks on the link in your TikTok bio, they will be directed to your website, and if you do a good job of promoting your products or services, it can lead to an increase in sales.
Increased Click-Through-Rate (CTR)
When you add Linktree to TikTok, you can put any number of links on a linktree page; some may lead viewers to your social media profiles, while others may be linked to your website. You are providing your audience with a variety of links to choose from, which increases CTR because people are eager to go over everything possible.
According to studies, the average person makes 1.8 to 2.2 clicks per linktree session, which means that visitors can discover your YouTube channel and personal blog in a single session.
This essentially leads to not only increased traffic to your site and new social media followers, but it also allows you to retain your audience across all channels where you’re present.
Increased Affiliate Sales
If you do affiliate marketing, having a linktree may help you make more sales. Simply add your affiliate links, along with all of your other links, to your linktree page. By putting them all in one place, you make it appear standard and avoid appearing “too-salesy” to your audience, which increases the likelihood of them clicking on these links.
Conclusion
Some may argue that a linktree for TikTok is unnecessary, but we believe the answer is unequivocally yes. A linktree provides numerous benefits but is also free and simple to set up. It’s quick to add Linktree to TikTok. You only need about 30 minutes to an hour (depending on your technical skills) to set it up, and then you only need to change the links every now and then.
It’s a prime example of the benefit outweighing the cost and effort, so it’s a must-do for all you social media managers and aspiring influencers.
If you want to learn more about linktrees, read our other blogs on “How to Make Linktree on TikTok.“
