What is Instagram bio link and can you use it to build your brand? Short answer: Yes, you absolutely can.
Posting on social media can feel like sifting through anthills of content, whether it’s ads, videos, stories, or posts. It can be difficult to decide which links to promote on Instagram, whether you are an influencer, small business, or enterprise. Do you stick with your most recent product release? What if you want to promote a new blog?
Instagram gives you little leeway in terms of the types of links you can include in your bio, which is why you need a solution that gives you options. The limitations of your bio can be changed in an instant as one of the leading social media platforms with over 2 billion active users and 50% of users visiting a website after seeing it in their stories. In comes the link-in-bio.
What is Instagram Bio Link?
Link-in-bio, three words that have revolutionized the way influencers, small businesses, and enterprises drive engagement to dedicated pages. This useful link converts your bio into a portal of clickable links that can take people to any series of pages with a single click.
You’ve probably heard the phrase “link-in-bio” mentioned in online ads or posts from your favorite companies and influencers because they want to drive traffic to their bio in order to direct you to a specific location. Every other social platform allows you to add as many links from your posts to your bio as you want, but Instagram requires you to be selective and strategic.
Most businesses do not have the luxury of changing the link every day, which means that on any given day, your audience is missing out on the opportunity to learn more about your brand, products, plans, and so on. Still not convinced about a link-in-bio?
Read on to learn about all the creative ways you can use link-in-bio to improve your Instagram.
How to Use Bio Link to Build a Brand
According to Hubspot, 90% of Instagram’s 1 billion users actively follow a business account and interact with them. This is why it’s important for you (who wants to build a brand) to make sure your account is ready for these visits.
Now check this out.
Direct People to a Specific Landing Page
Any business, brand, or influencer must have a website where people can view their products and services. When you use link-in-bio, you can give people the option of going to a specific landing page. This can be extremely beneficial when attempting to drive engagement toward collaborations, partnerships, limited sales, or new content that requires visibility.
For example, if Bitly wanted to raise awareness of their Sprout Social social media campaign guide, they would create a segment on their link-in-bio to direct customers to this page from their Instagram.
Tell Your Brand’s Story by Featuring Your “About Page”
An “About” page is one of the most important pages on your website because it tells visitors who you are, what you stand for, and how you can assist them. Start promoting your “About” page if you want to connect with potential customers and build a bridge between your company and their needs.
Link-in-bio can be customized to include whatever text you want, so get creative and use phrases like “Learn About Us” or “Get to Know Us” to encourage new and existing customers to learn more about you!
Use a Portfolio to Highlight Your Best Achievements
There is no shortage of places to promote your best work, from LinkedIn to social media, but creating a central portfolio can be difficult. Portfolios are a great way to highlight your skills, profession, and thought leadership throughout your career. If you don’t have time to create a portfolio on another site, you can use your link-in-bio to supplement your portfolio.
Instead of being constrained by character limits to promote only one piece of content, you can use the link-in-bio to create a portfolio that you can customize and arrange based on your most recent accolades. You can promote each new addition to your portfolio that you add to your link-in-bio via your Instagram feed and stories.
Showcase Your Best-Selling Items & Provide Free Samples as Demonstration
Getting a demo or free version of a product before committing to the entire package is a tried and true method for most new customers. When a visitor arrives at your website, they may be overwhelmed by the vast amount of information available and may be unable to easily access information about your product.
Improve access to your demo or free sample by including a link in your bio, allowing potential customers to directly access your demo and connect with your business. As more people attend your demo, you can collect their contact information and use it to generate leads and create targeted marketing campaigns to broaden your audience.
Promote Your Partnerships and Sponsorships
Because influencers are the royal orators of partnerships and sponsorships, they love to use link-in-bio. We can see anywhere from 3-5 sponsored posts or partnerships on any given day, and they can vanish from our memory with the next quick swipe.
Use link-in-bio to provide access to each individual link if you want to demonstrate brand loyalty and make it easy for followers to access any of your partnerships. To connect with the right audience, you can customize your link-in-bio to reflect discounts and key details about your partnership.
Increase Traffic to Your Most Recent Blog Posts
Who couldn’t use more exposure for their company blogs? Blogs have evolved to include various media components to help enhance the content, and figuring out how to promote them is critical to their success.
If you create regular blog content, email marketing isn’t the only method you should use to gain readership; you can also use Instagram. Enhance your link-in-bio by highlighting new blogs with marketing content, product updates, or featured guest posts.
Publicize a Contest or Giveaway
Using social media to promote current competitions or giveaways is an excellent way to increase traffic and awareness. Rather than reposting the same image in your feed on a weekly basis, encourage followers to sign up by directing them to your link-in-bio.
This will keep your feed from becoming cluttered with temporary promotions and will allow you to track the number of followers who use your link-in-bio. This also allows you to keep your Instagram captions clever and short rather than writing a mile-long caption that includes the mandatory rules and state regulations.
Direct Them to Your Other Social Media Accounts (TikTok or YouTube)
Increasing your followers on social media is a goldmine for standing out from the crowd. People may be confused about your company’s accounts on TikTok, Pinterest, Facebook, and Twitter. Most websites include social account iconography in the footer, but it is easily skimmed over or overlooked.
Use link-in-bio to increase the visibility of each official business account you use to increase engagement and followers. You can change the order depending on which accounts require more attention.
Read more on Can I Add My TikTok Link in Instagram Bio?
Increase Your Podcast Audience by Displaying Your Most Recent Episodes
Podcasting is a popular way for brands to connect with and build relationships with their followers. With so many platforms and streaming options available, you want to make it as simple as possible for your fans to tune in and listen.
Add your podcast website or platform to your link-in-bio to drive traffic to the page from Instagram. Instead of starting a new Instagram account or constantly promoting new episodes through your posts, you can encourage users to visit your page with a simple click from your bio.
Don’t risk losing your audience by only sending them to your website or assuming they’ll find your content or products elsewhere on the internet. Begin leveraging the power of the link in bio today to increase brand awareness, drive traffic to your best content, and attract new followers by optimizing your bio link.
If you encountered any problem and your bio link turns unclickable, check out How to Hyperlink in Instagram Bio.