What Links to put in your Instagram Bio?
Instagram has grown at an unprecedented rate this year, recently surpassing 800 million active users worldwide! Because of the nature of social media, it is constantly changing, but one thing is certain: Instagram is not going away!
Many of us have put a lot of time and money into Instagram, and for good reason: it’s going to be a social media staple for years to come.
Sure, Instagram is fantastic, but how can you use it to get people to buy from you? What kind of links to put in your Instagram bio to optimize said section? This is what we’ll talk about in this article.
Changing Viewers into Website Visitors
Getting Instagram users to visit your website or sales page is a critical step in the sales funnel process. Instagram’s job is mostly done once someone visits your website, and it’s now up to your website’s sales funnel to get to work.
Lead magnets, Call-To-Actions (CTAs), button hierarchy, branding consistency, shopping cart, and newsletter opt-ins are all important components of your sales funnel and marketing strategy.
So, once you’ve raised awareness of your product, you must entice them to visit.
Learn first how to put a clickable link on Instagram here.
How Did They Find Your Website in the First Place?
Instagram has traditionally discouraged users from linking to external content, and until recently, only allowed one clickable link per profile!
You have the option to add just one clickable link here at the top of your Instagram account, where you tell the world what you do and what you’re all about. Still, you can use some tools for multiple links to put in your Instagram bio.
If you have more than 10,000 followers, you can now add a clickable link to your Instagram Stories with a’swipe up for more’ action to reveal your external link. Sked Social had mentioned that there are 15 to 25% success rate from using ‘swipe up’ feature for brands.
Links to Put in Your Instagram Bio
What links to put in your Instagram bio? This is an excellent question because it indicates that you are considering how to make the best use of external links on Instagram.
And, of course, this is all by design. Instagram wants to keep its users on the Instagram platform (just like you want people to browse your website! ), so you’ll need to come up with a compelling reason to ask your audience to stop scrolling and grab what you’re offering right now.
What Are Your Objectives?
To be strategic, keep your purpose and goals in mind. Make sure you’ve planned out your Instagram posts for the next week or two, what you’re going to promote, and that your goals are covered.
Are you getting ready to make a sale? New blog posts or the introduction of a new product? We can begin testing your links once you’ve defined your social media strategy.
Goals Achieved! What Happens Next?
I’m going to pretend that you’re about to launch a new handbag for this scenario, but it could be anything! You’ve got a great professional mix of behind-the-scenes shots, inspirational lifestyle shots, and the new bag hanging on someone’s beautiful shoulder on Instagram, and you’re feeling organized. Awesome.
You already know which link you’ll include in your bio. Straight to your store, correct? Consider using links to develop a launch strategy.
Calls to Action
External links are great, but if no one knows they exist, they won’t know to click on them!
Use your amazing creativity and personality to tell people what to do and why to click on your links. Update your bio with a new link every day or so, depending on what you post and the strategy behind it.
Continuing with the handbag launch scenario, you can update your Instagram links as follows over a seven-day period:
Day 1: Notify your followers of what’s launching (include urgency like you have limited supplies, or special price that only stays for several days).
Day2: Notify your followers that the launching was a great success! Here’s the time for you to include more urgency to your followers, that if they don’t engage now, the products would be gone soon.
Day 3: Tease your followers with the item (like an unboxing video) and once again state that the stock is almost gone. Don’t forget to tell them that the links on your bio is or include (if you’re using a link in bio tool) a pre-oder form.
Day 4: Remind your followers that there’s a time limit for the promotion, and send them the pre-order form once again.
Day 5: Push a good customer review or if you’ve hired an influencer to test your product and tell your followers how good of a product it is.
Day 6: Notify your followers that soon, your product will launch officially and your followers (who had already pre-ordered) will receive their product soon. Once again urge your followers to order before the special promotion is ended.
Day 7: Celebrate your product launch and push the CTA to followers that hadn’t ordered. Ask them to put any kind of contact information if they’re interested to know more or buy your products in the future. You can also reward them with another special promotion if they fill in their contact by that day.
Conclusion
Knowing what links to put in your Instagram bio can bring great things to your brands or business. So, in order to know what links to put in your Instagram bio, you need to understand your goals and needs first. After that, you can put any links you want to elevate your account.
