How to put a link in your TikTok bio 2021 and create an impressive profile?
Sharing links on social media is always an adventure. Some platforms make it easier than others — Instagram, for example, allows you to link directly from your Stories as well as in your bio — but TikTok still makes it difficult. This is where your TikTok link in your bio comes in handy.
The issue you may encounter is that TikTok only allows you to link to one website at a time. This restriction can be inconvenient if you want to direct your followers to multiple locations. So, if you’ve ever needed to share multiple links with your followers and ran into TikTok’s one-link-at-a-time limitation, we’ve got you covered.
How to Put a Link in Your TikTok Bio 2021
First and foremost, how do you add a link to your TikTok bio? All you have to do is change your default Personal account to a Business account. Here’s how it’s done:
Step 1: To obtain a TikTok Business account, go to your account settings, click “Manage Account,” and then click “Switch to Business Account.”
Step 2: Select “Edit profile” and type your preferred website address into the Website field.
And there you have it!
Can’t Add a Link to Your TikTok Bio? Here’s Why…
You’re using the incorrect device. Only the TikTok mobile app currently allows you to add clickable links to your bio. So, make sure you’re using your phone rather than your computer.
You are still using your personal account rather than a business account.
Your account does not have the feature enabled. While most users have access to this feature, TikTok has not yet made it available to everyone. If that’s the case, you won’t be able to have a clickable link.
If you insist on including it, you can add your link to your description, but it will not be clickable. Here’s how to add a clickable link on TikTok bio.
Tips for Making the Most of Your TikTok Link in Bio
TikTok’s link in bio can be an excellent marketing tool for creators, brands, and businesses. You can direct your followers to more of your online presence by using a landing page tool like Start Page. Here are some pointers for making the most of your link in bio.
Emphasize your most important links
The less complicated, the better — resist the urge to link to every platform you’re on. You want to direct your audience’s attention to what is important. Here are a few highlights:
- Blog or website
- Most recent content
- Mentions in the press
- Sales/promotions/giveaways
- Other social media platforms
- Product page/online store
Unsalted Cookies has a fantastic Start Page that serves as a website for their brand, directing visitors to their menu or placing an order.
Determine what is essential
How do you determine which links are crucial? It all depends on your objectives and what you want your landing page to accomplish.
If you want to increase sales, draw attention to your store or salesperson.
If you want to increase your followers on other platforms, start with social media.
Include press mentions if you want to raise brand awareness.
Highlight your blog if you want more pageviews.
Visitors to Rope’s Start Page are directed immediately to the brand’s goals – purchase. The copy and various product categories are highlighted on the Page so that visitors can click on them right away.
First and foremost, demonstrate your worth.
Just like your website, you must communicate the value of your page upfront, especially if you want to attract new visitors. Consider how you can provide value to your audience, such as:
Offering exclusive discounts to people who purchase through your landing page. This strategy was used by The Daily Wine, who immediately displayed their Instagram giveaway on their Start Page.
Sharing a useful piece of content, such as a template or guide
Include a brief introduction to yourself or your company.
Pinecone Papers is another great example of a value offer. They share a useful template that ties into the focus of their website (and audience).
Keep your link in bio as short as possible.
Your link will be displayed in its entirety, so keep it short and to the point. You can customize your URL with some link in bio tools (e.g., tami.start.page). Take advantage of any customization options available to you!
Customized links are easier to remember and are more likely to be clicked on. If you can’t think of a short URL for your landing page, use a URL shortening tool like Short URL or TinyURL to quickly create short links.
Here are our handpicked 8 Impressive Short Link Maker.
In your bio, highlight your link.
Source: Getty Images
You’ll want to work extra hard to drive traffic to the page once you’ve added your link. Consider using emojis and a CTA to capture your audience’s attention – think or. Tuck Ross does this explicitly in his TikTok bio, stating what he wants people to click on when they open his Start Page.
Another effective method is to include it in your social media content, particularly videos. You’ve probably heard the phrase “visit the link in my bio,” which instructs people to click on the link. Setting it and forgetting it may seem obvious, but an extra push can help you get more clicks to your page.
To get the most out of your TikTok link in bio, create a Start Page.
Start Page is a versatile new landing page tool that anyone with a Buffer account can create and update in minutes. It’s super simple to get started – here are five steps to get your Start Page.
Navigate to your homepage and select ‘Start Page’ from the navigation menu, or go to start-page.buffer.com. A pre-populated page should appear.
Customize your page by using one of the templates or experimenting with the Appearance tab.
When you’re happy with the look of your landing page, go to Layout and start mixing and matching your content blocks. You can use these blocks to add text, images, videos, social links, and other elements to create the layout you want. You can also rearrange the blocks until you’re happy with the formatting.
After you’ve created and customized your page, click publish to claim your unique URL and begin sharing it on social media and in your TikToklink in bio.
