Instagram doesn’t really let you put clickable links on too many places. So, how to make a link clickable on Instagram bio? We’ve got you covered.
This single, clickable link in your Instagram bio is critical because it’s the only place where you can direct your followers to other valuable content — it’d be a shame to miss out on so much potential traffic, wouldn’t it?
But, like many others, you’re wondering, “What link should I add?”
Good news: I’ll be covering exactly this in this article!
There are numerous ways to utilize this space in your Instagram bio to maximize the effectiveness of your link in bio.
Let’s get started right away!
How to Make a Link Clickable on Instagram Bio : Do I Really Need to?
The short answer is that it is dependent on your overall goal.
Obviously, if you only have a personal Instagram account, you probably don’t need to make a link clickable on Instagram bio, but if you’re on Instagram to promote your business — which I’m assuming you are because you’re reading this blog post — and your goal is to drive traffic to your website or any other content you produce, you should definitely use this link in your Instagram bio.
As you’re probably aware, you can’t make a link clickable on Instagram posts. If you include a link within an Instagram caption, your followers will be unable to click on it. This is why Instagram allows you to include a single link in your bio, which can lead to any external website, providing you with potential business leads.
Remember that your Instagram bio is the first thing people see when they visit your account, and you have less than a second to make a good first impression. Thus, if you make a link clickable on Instagram bio, it’ll be easy for people to check out what you offer. Make certain that your Instagram bio is fully prepared to convert visitors into followers and followers into business leads.
To learn more, check out these Instagram bio link examples from successful accounts.
How do I include a link in my Instagram bio?
It only takes a few seconds to make a link clickable on Instagram bio and can be done on both mobile and desktop.
Here’s how to go about it:
- Navigate to your profile by tapping the person icon in the lower right-hand corner. On a desktop, this will be in the upper-right corner of the screen.
- Tap the “Edit Profile” button to access your editing options.
- Enter the desired link in the “Website” field.
And voila, you make a link clickable on Instagram bio!
Now that you understand the fundamentals, let’s look at how you can use your link in bio to convert your followers into business leads and, even better, customers!
How to Use Your Link(s)
Use Tools to Input More Links
Yes, you can make a link clickable on Instagram bio. Still, you can only put one clickable link there. Here’s where a link in bio tool comes to a play.
First and foremost, what exactly is a link in bio tool?
A link in bio tool allows you to link to additional pages and content by creating a unique URL that contains everything you want to link to.
However, why should you think about using a link in bio tool?
As previously stated, Instagram only allows you to add one link to your bio. This can be difficult and frustrating for any marketing campaign or company in general.
Assume you want to promote an event while also directing your followers to your E-commerce website and blog to encourage them to subscribe to your newsletter.
All of this at the same time?! How could you promote all of these different pieces of content with just one URL?
This is where link in bio tools come in handy, and why they are a must-have for any marketer or social media manager!
We encountered this issue frequently at Iconosquare, so we developed our own link in bio tool: Omnilink is a free tool that allows you to create a one-of-a-kind landing page with multiple redirections using a single link.
With Omnilink, you can display all of the content you want to link to, using a unique URL — no need to update your bio link — and a custom landing page, allowing you to maintain brand consistency.
If you want to learn more about link in bio tools, read “What link in bio means and how to optimize its use“.
Direct Your Audience to Specific Pages
Most businesses’ most common strategy is to direct visitors to their website. This is why you make a link clickable on Instagram. You can direct your followers to a specific page on your website, depending on your goal.
For example, if you want to increase sales, you’ll use your bio link to direct visitors to your products page; however, if you want to increase partnerships, you might consider adding a link to your partnership form.
GoPro understands that their community wants to see incredible photos taken with their cameras, but they also understand that their followers want to buy those cameras. That’s why they made a wise decision to make a link clickable on Instagram that takes people to the product page of their latest Hero 8 GoPro, which includes a special offer.
Before simply adding the link to your website, dig deeper to see if there is a page that truly serves your main goal that you should direct your followers to.
Promote Your Product Launch
Are you introducing a brand-new product?
As with the previous section, you can use your link in bio to promote a new product that you’re launching.
Giving a special offer to your Instagram followers will encourage them to click through to your website, increasing your chances of making a sale!
Gymshark does it very well — they’re currently promoting their new women’s Flex collection on Instagram, and they’ve included a direct link in their link in bio to give their followers a quick way to access and discover — and, more importantly, to buy quickly!
Increase Your Blog Traffic
I’m sure you’ve seen “link in bio” at the end of an Instagram caption before, right?
Most of the time, it directs followers to a specific blog post published by a brand or business.
We do it a lot at Iconosquare! We post a relevant and appealing image with a caption, and then at the end of the caption, we direct people to our bio, where they can click the link and access the blog post.
It’s a simple strategy for driving traffic to your blog and valuable content like ebooks, guides, or case studies — even more so if one of your goals is to inform and educate your community about industry specifics.
The only disadvantage of this strategy is that you’ll have to change your Instagram bio link every time you promote a new blog post….oh wait… no you don’t! Let us return to the earlier section on link in bio tools and combine it with this method.
If you use a link in bio tool, such as Omnilink, you can simply add your blog post link to your page, and it will automatically update your Omnilink page, eliminating the need to update the link in your bio — time saver!
Conclusion
There are many ways to make a link clickable on Instagram. It’s a helpful feature, so it’s best to know how to put it to maximum use.
We hope this article is helpful. If you have any questions for us, feel free to drop a comment or two!
