Should you add linktree to instagram bio? Well, the judgement’s up to you but we can help you form that judgement.
In this week’s blog post, I’ll go over the best practices for using Linktree on Instagram. You’ll also learn the number one Linktree blunder to avoid.
What exactly is Linktree?
Linktree, in a nutshell, is a tool that allows you to host multiple links in your Instagram bio. Instead of updating your bio link with each new blog post or promotion, you can simply update your Linktree landing page with a few clicks.
Remembering to update your bio link every time you publish new InstagramTM content is probably not at the top of your priority list. That is why Linktree can be so beneficial.
It’s a win-win situation for busy business owners because you can direct people to multiple pieces of content while not having to update your Instagram bio on a daily basis.
Read more on What is Linktree on Instagram.
When Should You Use Linktree for Your Instagram Bio?
So, when should you make use of Linktree? Bottom line: Except when running a promotion or special sale, Linktree is an excellent tool to use.
Otherwise, you should feel confident in using Linktree as your primary bio link. Consider it a one-stop shop for all of your best resources and content.
This is the type of content that your ideal Instagram followers seek. Whether it’s your evergreen offer or the most popular content on your website.
Still not convinced? Check Why You Should Add Your Linktree to TikTok.
When to Avoid Using Linktree in Your Instagram Bio
Of course, Linktree can help you drive more traffic to your website. However, there are times when Linktree isn’t the best option for your bio.
For example, if you’re running a promotion, a Linktree link may not be the best choice. After all, you’re attempting to direct people to your fantastic, limited-time promotion. Using a Linktree landing page with multiple links may cause confusion.
Instead, use a single link. Then it’s clear what you’re asking your Instagram followers to do.
How to Make an Instagram Linktree
- Go to linktr.ee/ and sign up for a free account.
- Follow the on-screen prompts to describe the category of your account.
- Choose your preferred business strategy.
- After you’ve chosen your plan, go through your dashboard and add new links.
- You have two options for starting to add links to your Linktree:
When you choose Add New Link, a card (as shown in the image below) will appear where you can enter the relevant title and URL.
Alternatively, you can click Explore Link to see different link options based on the content, such as music or video links.
Regardless of which method you use, your completed link should resemble the image below.
- After you’ve added all of your links, use the icons at the bottom of the tiles to make card-specific changes.
You can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked if you have a free account.
A paid account allows you to perform all of the free actions, as well as highlight specific links as priority links, schedule when certain links go live, and access more in-depth analytics.
- Enter all of the relevant links you want to include in your Linktree.
After you’ve added all of your links, you can start customizing.
Please keep in mind that the creation tool displays live previews so you can see your final product.
- Click the Appearance tab in the upper left-hand corner of your screen.
- Fill out the profile window with information relevant to the links you’re offering, such as a profile title, a brief bio, and a business-related image.
- In the Themes tab, choose a Linktree theme that meets your needs. A customized Linktree is shown in the image below.
With a paid account, you can create your own theme and customize background colors, button shapes, and fonts.
You can further customize your Linktree by adding support banners, ecommerce integrations, and social media icons to link to your other social profiles via the settings tab on the top left header.
A paid account allows you to do everything previously mentioned, as well as add mailing list integrations for email or SMS.
When you’re happy with your Linktree and how it looks, add the link to your Instagram profile.
How to Add Linktree to Instagram Bio
- Locate the Share button within Linktree.
- In the Share dropdown menu, select the Add Linktree to your socials button.
- Navigate to Instagram.
- You have two choices from here: 1) Copy the Linktree URL and add it to your Instagram profile by clicking “Edit Profile” and pasting the link into the Website field. 2) Clicking “Go to my Instagram” will take you directly there.
Now that you’ve learned how to make a Linktree and add it to your Instagram profile, let’s look at some examples of brands that are already using Linktree on Instagram to meet their business needs.
Instagram Linktree Suggestions
Choose relevant names for your links: You want to use a Linktree to easily send your customers to different sites, so make sure you name each link in a way that clearly states what it’s linking to.
Choose your title carefully: Write concise and clear descriptions that will entice your audience to click.
Only include the most relevant links: While it may be tempting to include as many links as possible, it’s best to limit your Linktree to the most relevant links so users aren’t overwhelmed with options. Consider only linking to new campaigns and removing links from older campaigns if you’re running a new campaign.
Use branded tools: If you have a Linktree paid account, use custom branded tools to help your users content your Linktree to your brand assets that they are already familiar with and recognize, such as custom icons and color schemes.
Maintain your Linktree: Maintain your Linktree to ensure it is up to date with your current business offerings. This includes removing irrelevant links that will distract from the topic at hand and monitoring analytics to see if your Linktree strategy needs to be tweaked.