How to add a website to TikTok – Do you want to know how to incorporate a website into your TikTok video? If so, you’ve come to the right place… However, the answer is not as straightforward as you might think.
Indeed, if you want a clickable link, you must work for it. But don’t let that deter you!
How to Add a Website to TikTok Profile
Click “Edit Profile” to add a website to your TikTok profile. Then, in the “Bio” section, type or paste your link.
If you want a clickable hyperlink, you must have a business account with 1,000 or more followers. When you reach 1,000+ followers with a business account, a new option labeled “Website” will appear in your profile settings.
TikTok has made numerous changes to its clickable profile links.
Personal profiles had the ability to add a link prior to mid/late 2020, based on my personal experience with multiple TikTok accounts.
Then, if you created a business profile before mid-2021, chances are you can add a link regardless of follower count.
However, TikTok released an update in late 2021 or early 2022 that no longer allows business accounts to add a link until they reach 1,000 followers.
TikTok appears to be doing everything possible to keep users on the app for as long as possible.
This is accomplished by increasing video length from 3 to 10 minutes, incentivizing creators to go Live as frequently as possible, and making it more difficult to include external links.
From a business standpoint, this makes sense. The more time people spend on the app, the more money they make from advertisers.
However, if your TikTok profile has fewer than 1,000 followers, it is not beneficial to your business.
What’s odd is that TikTok hasn’t released any official articles, support articles, or official documentation about external links or the restrictions they impose on them.
However, there are other ways to drive traffic from your TikTok profile, and we’ll go over them all here.
Who Can Have a TikTok Clickable Link?
Business accounts with 1,000 followers or more can add a clickable external link to their profile’s “Website” section.
Although 1,000 followers used to be the “magic number” for going Live on TikTok, it’s now even more so because you can’t add a clickable link until you get there.
To add a clickable link to your TikTok account, you must first reach 1,000 followers or more.
Is it possible to add a website to your TikTok profile if you don’t have 1,000 followers?
Yes, you can add a website link to your TikTok profile without having 1,000 followers. This link, however, will not be clickable.
You can paste or type your website or affiliate links into your TikTok profile’s bio.
If you decide to use this method, make your link as short as possible by using a link shortener like Bitly.
Because users can’t copy your bio, they’ll have to see your link and type it in themselves if they really want to visit your website.
If you use an affiliate link, make sure you understand the affiliate program’s terms and conditions. Some affiliate programs (such as Amazon Associates) prohibit affiliates from using link shorteners.
If this sounds overwhelming, there are other options. While nothing beats a direct hyperlink on your profile, there is an alternative.
Is it impossible to add a clickable link to your TikTok profile? Instead, try this.
TikTok may not allow you to add a link unless you have 1,000 followers… But who do you think does? Instagram.
And guess what else? TikTok allows you to link your Instagram account directly to your TikTok profile.
Here’s how to go about it.
To begin, you must create an Instagram account and include a link to your website in your IG bio.
Then, from within your TikTok profile, select “Edit Profile.”
Scroll down to “Social” and click the link to add your Instagram profile.
An Instagram login page will appear, allowing you to enter your credentials and connect your accounts.
When you link your Instagram profile to your TikTok account, users will be able to go directly to your Instagram account by clicking the Instagram camera icon on your profile.
In your TikTok bio, include a call to action to encourage profile visitors to visit your Instagram and click on your link.
If you want to increase your click-throughs, offer a freebie to your profile viewers.
Here’s more on How to Use Link in Bio on Instagram.
Tools for Expanding Your Link
When you reach the “magic number” of 1,000 followers and are able to add a link to your TikTok bio, you can only add one link.
However, if you’re like most people, you have a number of links that you’d like to share and drive traffic to. Here are some of the best tools for making the most of your TikTok link space.
You can use these tools on Instagram as well, so you don’t have to wait until you reach 1,000 followers to give them a shot.
Beacons
Beacons are a powerful and visually appealing tool for including multiple links in your TikTok bio. You can also include videos, music, and your most popular TikTok posts.
Shorby
You can add multiple links, videos, and posts to Shorby, and you can even set it to automatically update with new website content.
Koji
Koji is a popular link in bio tool among creators such as artists, musicians, NFT owners, artists, eCommerce brands, and others.
The majority of link-in-bio tools perform the same function, but different tools have different aesthetics and work best for different types of creators.
Use one of these tools to keep all of your resources in one place if you want to give your audience the option of finding you in multiple places or consuming multiple pieces of content.
Want more tools selection? Check out 7 Best Link in Bio Platform Compared.
Conclusion
TikTok is a fantastic source of natural traffic. You can get more, subscribers, leads, and so on a.
However, if you’re new to TikTok, you might be surprised to learn that you need 1,000 followers to have a clickable link.
However, as you are now aware, there are other methods for capturing TikTok traffic.
TikTok users are accustomed to interacting with their favorite creators via other apps such as Instagram.
In fact, I’d argue that having to direct your viewers to your Instagram profile is extremely beneficial. This allows you to grow multiple social profiles simply by posting TikTok videos, but it will help you to know when to post on TikTok.
And if you’ve ever wondered whether you can see who viewed your TikTok video, we’ve got you covered.
Just keep in mind that telling people to go to your Instagram to find your links isn’t the most effective method. Create a lead magnet that your audience will want and benefit from, and use it as an incentive to get them to visit the Instagram platform.
