Instagram limits the links you can put in your bio, so what websites to put on Instagram bio?
If Instagram users could only have one complaint, it would most likely be that you can only use clickable links in your Instagram bio.
Individual posts in your Instagram feed, unlike other social media platforms such as Facebook or LinkedIn, do not allow for links. Sure, you can put the link in your caption, but it won’t be a clickable link, so putting links there is almost pointless.
Why? Once your photo or video is posted, the link will only be visible as text. That means users will still have to manually enter that address to get to the desired page, rather than being able to do so with a single clickable link. It’s enough to make your Instagram followers give up and keep scrolling when we’re all obsessed with convenience and speed.
With all of that in mind, there’s no denying that the one clickable link in your Instagram bio is valuable real estate. It’s the only place where you can direct Instagram followers to a website or landing page without any additional effort.
So, the question is, what should that single clickable link be? The answer is simple for many brands: their Instagram bio should be their website homepage.
While that is the most obvious answer, it is not the only thing you can (or should) do. There are numerous other options you can use to optimize your Instagram bio and truly benefit from this link.
Continue reading to learn everything you need to know about Instagram bio links. We’ll show you how to put links in your Instagram bio, as well as some clever tricks for using your Instagram bio link for multiple purposes.
Just One Bio Link?
Yes, technically. We understand – it’s a pity! Other social media platforms allow you to easily link to articles, websites, your online store, and product pages. However, Instagram currently only allows you to add one link to your Instagram profile.
Some users can add links to their Instagram Stories, but only if their Instagram profile has over 10,000 followers! It’s actually an effective way to implement the ‘Swipe Up’ feature, according to Sked Social that it’ll convert 15-25% users to buyers.
What’s the good news? There are some extremely simple ways for all brands – from marketers to small businesses to large corporations – to effectively use the Instagram link in bio to help them achieve their marketing objectives.
However, for brands that have converted their Instagram account to an Instagram business profile, there are a few additional links included within their Instagram profile (though they aren’t very customizable).
When you create a business Instagram account, you can also include links for “Call,” “Email,” and “Directions,” which allow users to call you, send you an email, or get directions to your location with a single click.
They are, in fact, links. However, only your Instagram bio link is truly customizable.
Then, you can use link in bio tools to put multiple links on your bio link.
How to Determine Websites to Put on Instagram Bio
It’s no longer enough to stand out on Instagram with a killer profile picture and compelling content every day – though that certainly helps!
Your Instagram marketing strategy, like other social networks, should focus on using content strategically, allowing you to work toward specific social media marketing goals. However, it is also important to ensure that users have clear CTAs so that they can flow down your conversion path seamlessly.
All of this means that the link in your Instagram bio is critical. After all, when you only have one clickable link to use, it takes on a lot of weight! You must use links strategically to ensure that your Instagram followers click on them.
However, having only one Instagram bio link is inconvenient, especially if you post frequently and have multiple pages, posts, and campaigns to which you want to direct users. So, if you’re wondering how to put links in your Instagram bio without changing it every five minutes, keep reading to learn the best solution.
Finally, marketers do not need to be concerned about this issue. It all comes back to your initial Instagram objectives.
Consider this: what was your primary goal when you first started using Instagram?
For example, have you ever wanted to educate and engage your Instagram followers about your products or services? Perhaps you wanted to increase sales of a specific new product. Or maybe you just wanted to get more people involved in a specific campaign.
Remember that your Instagram marketing strategy is only one piece of the puzzle – one component of your brand’s overall social media marketing strategy.
Consider what you wanted to achieve with Instagram in the first place; this will help you determine which of the following link options might be the best fit for your brand’s specific goals.
2 Ways to Use the Bio Link
You’re probably aware that you can include a link to your brand’s homepage in your Instagram bio, and in many cases, that’s a good idea.
But what if you want to do something different? There are numerous other locations where you can direct your Instagram followers. For example, you could direct them to a competition landing page or a specific product page.
In any case, here are a few different ways to use your Instagram bio link.
Contest or Giveaway
There’s no denying that we all enjoy winning prizes. When you see hordes of sports fans elbowing each other to get a free, oversized t-shirt shot from a cannon, you know that fact is true.
Competitions can be insane at times. However, all of the hype implies that running Instagram contests and giveaways can be especially effective.
Fortunately, there are plenty of options for competitions you can run for your own Instagram followers. There are numerous options available, ranging from photo contests to simple Instagram giveaways.
Of course, many competitions are now held on social media. However, if people miss your advertisement or your initial post announcing the start of the contest, you can always create a dedicated landing page that explains things like the contest’s rules, timeline, and prize. Then, in your Instagram bio, simply use your link in bio to link to that landing page.
When your Instagram followers click that Instagram bio link, they’ll find all of the information they need in one place (as opposed to having to search for a specific Instagram post to find them).
All you have to do is create an Instagram post to promote your contest, update your link in bio, and begin driving traffic to your landing page. Instruct your Instagram followers to visit your link in bio for more information or to enter a contest (like marketing expert and Instagram influencer, Jenna Kutcher, did below).
It’s an easy way to increase traffic and engagement on your website!
Do you require additional assistance? Here’s how to successfully run an Instagram contest.
Blog Post
That standard “link in bio” language you see in Instagram captions is nothing new; you’ve probably seen this CTA used by many brands and marketers.
The link in bio is typically used by marketers to direct Instagram followers to a specific blog post that a brand has published. As a teaser, they’ll post a relevant image or video with a caption, followed by a CTA instructing people to visit their bio and click the link to continue reading.
But how do you get people to click? So, here’s how:
Use a short video with tips or tricks and then host the full video on your website in a blog. Your social media video should be no longer than 15-60 seconds.
To entice users to read more, include a blog post teaser and one or more tips within your post.
Include a teaser for recent news, but include the majority of the information in a link on your website.
If you aren’t already using this strategy, it’s a great way to diversify your Instagram bio from simply including your website’s homepage.
And, if one of your goals is to inform and educate your Instagram followers, including a clickable link to a useful blog post is a great way to do so.
Of course, this means you’ll be changing your Instagram bio link on a regular basis (likely every time you publish a new blog post).
The only possible disadvantage? If followers click through to older posts that direct them to the “link in your bio,” that link has most likely been updated and will no longer take them to their intended location.
You run that risk, however, whenever you promote an ever-changing link in your bio, not just when you promote blog posts.
Freebie, Bonus, or Promotions
Do you want to truly impress your Instagram followers? Rather than holding a competition, provide users with something completely free.
Use your Instagram bio to direct visitors to a landing page. They can opt-in to receive something for free, whether it’s a coupon code or a digital download for a PDF that teaches them something new, on that page, like the example given by Bluchick.
There are a plethora of valuable resources you can provide people via your Instagram bio, ranging from checklists to templates to worksheets to lists of tips and resources.
But what does it mean for you?
Giving things away for free may appear counterintuitive, especially if your company is small. After all, isn’t the goal of marketing to make money?
When users claim their freebie on your landing page, configure it so that they must enter their name and email address in order to receive their freebie.
You don’t have to pay an arm and a leg for the freebie. It could be a supplement to your main product line, a free shipping code, a small free gift, or simply $15 off their first order.
As a result, you’ll quickly grow your email list and begin to see measurable, impactful results from your Instagram marketing efforts.
