In today’s social media-driven world, links are more important than ever. That’s why it’s important to know how to put a link in TikTok bio – the app that has taken the world by storm! Whether you’re a content creator or not, adding a link to your bio is an important part of marketing yourself.
In this blog post, we’ll walk you through the process of adding a link to your bio in TikTok, and teach you some of the reasons why you should do so. We’ll also give you tips on where to put the link and some useful uses for it.
What is a TikTok Bio Link?
If you’re looking to promote your personal brand and connect with your audience on a more personal level, a good way to do it is through a TikTok Bio Link.
What is a TikTok Bio Link, you ask? Simply put, it’s a link you text or post on social media that directs people to your page outside of TikTok. This means that you can share more information about your account, channel, and what you’re doing beyond just TikTok videos.
It’s a great way to connect with followers and followers of followers, and build a personal relationship with them. You can create a bio link for your channel, which will give people more information about it.
So, if you’re looking to take your social media marketing to the next level, start creating Bio Links!
Why You Should Add a Link to Your TikTok Bio
Adding a link to your bio on TikTok is a great way to let people know more about you and your channel. It’s also a great way to generate leads and grow your following. You can add a link in any of the app’s various sections, including profile, stories, comments, and more. And if you’re having trouble finding the link, don’t worry – we’ve got you covered! Read this guide to find someone’s tiktok bio link.
How to Add a Link in a TikTok Bio
Adding a link in a TikTok bio is a great way to provide more information about your account or profile and help followers learn more about you. Here are nine simple steps to follow:
Open Your TikTok Account
We don’t think you need help with this step, but we’re still going to tell you anyway.
Click on your TikTok app if you’re using a mobile device. If you’re opening TikTok from your browser, open tiktok.com. Then, log in to your account (if you haven’t already).
Click on ‘Profile’
If you open your TikTok from your mobile device, there would be a row of buttons on the bottom of your display.
The last button on the right will be a ‘Profile’ button. By clicking this button, TikTok will direct you to your account’s profile. You’ll find the content you have created, the amount of followers, following, likes, and more setting buttons. However, we’d like you to focus on the ‘Edit Profile’ button that will show under your following and followers display.
Edit Your Profile
By clicking the ‘Edit Profile’ button, you’ll be able to change a lot of things including your name and username. You can also link your other social accounts through the profile editing page.
This is where the most important part on how to put a link in TikTok bio comes to a play.
Switch Your Account to a Business Account
To switch from a personal to a business account, go to your TikTok profile and tap the menu icon in the upper right-hand corner of the screen.
Navigate to Settings and Privacy, then Manage Account. Switch to Business Account is an option under Account Controls. Simply select an option and then follow the on-screen instructions.
Fill in the Bio Field
Right under the button to check your username, you’ll find a ‘Bio’ field. You can simply tap the button or tap the ‘Add a bio’ button if you hadn’t created one before.
There’s actually an easier way for you to add a bio. Under the ‘Edit Profile’ button, you can now click the plus button where it said ‘Add bio’ and it’ll take you directly to an empty field where you can fill with whatever you want to show on your bio. And that includes a link.
Pick a Link and Paste Them on Your Bio
Now, it’s the last and most important step on how to put a link in TikTok bio.
Pick the link you’d like to show on your bio and then paste it on your bio field. Then, you’re all set! Don’t forget to click the save button when you’re done (it’s on the top right corner of the screen) before you finish setting up your bio.
Make Sure the Link is a Clickable Link
Links are one of the most important elements of a content marketing strategy. By adding links to your bio, you help users learn more about what you have to offer and click through to take a closer look.
Although it’s easy enough to add links as text in your posts, making sure they’re clickable is always better for two reasons: first, because it helps promote engagement with your post; and secondly because it increases the chances of them converting from viewers into leads or customers.
How to Put a Link in TikTok Bio Tips
If you’re going to use the links to promote your content, products, services, or other things, it’s important to set a professional account.
Share to your followers that you have set a link in your TikTok bio with some call to action promotions to convince them to head to your profile. Plus, you can link your TikTok with your other social accounts. This is also an important step to broaden your reach, so link all your socials to TikTok for better traffic.
What is the Link in Bio for?
Adding a website to a TikTok profile doesn’t make much of a difference for most people. However, it is an indication that the TikTok platform is maturing. Here are some predictions for how website links will alter the TikTok experience.
To begin, more brands will create TikTok accounts and begin publishing viral content there. Previously, it was more difficult for a publisher to drive traffic to their own website because TikTok only allowed links to Instagram and YouTube. Companies now have a stronger reason to invest in TikTok content, because a viral TikTok video can lead to more people clicking the URL to go directly to a website.
Although some may believe that this dilutes TikTok’s quality because it will be more crowded with brands, I believe it will significantly improve content quality because professional videographers and creators will have a reason to stick around.
We used to invest in great TikTok content, for example, but we stopped because the time spent wasn’t worth it because no one who visited our profile could link to our website. They will, however, be able to do so now.
Second, TikTok attribution will be simplified, making the platform more appealing to influencers and celebrities. Even the most popular TikTok creators struggle to demonstrate that their content has an impact on people’s behavior without a website URL.
As a result, convincing brands and other people with money to promote TikTok content is difficult. The URL, on the other hand, establishes a direct connection between a TikTokers profile and the website, making it easier to demonstrate business value.
As a result, TikTok users can expect to see more sponsored content on TikTok in the future, much like how Instagram and Stories have evolved over time. More affiliate links, referrals, and bit.ly will appear.
Third, the URLs will direct users away from the app and to other websites such as Venmo, Snap, or email.
TikTok, on the other hand, is still relatively unknown territory for websites and professional creators. You can’t add a link to a single story, and it’s impossible to build a following gradually over time. TikTokers must instead continue to strive for global virality, which is extremely difficult for niche brands and personalities to achieve.
There is very little impact to having a larger fan base on TikTok until TikTok promotes the videos made by the people you follow, which means creators don’t stay around and put in the work to grow their fan count.
Can’t Add a Link to Your TikTok Bio?
There are, however, one more restriction besides having to turn your account into a business account.
In January 2022, TikTok released an update preventing business accounts with fewer than 1,000 followers from adding a link to their bio. This update was designed to avoid spam.
If you meet the requirements above and still can’t access the website link feature, then it may be because you haven’t completed the business registration process yet. Business accounts are currently only available in alpha to the United States, United Kingdom, Russia, Indonesia, and Canada.
The best solution is to link your tiktok to your Instagram, then you can set up your link in bio on Instagram. If you don’t know how, here’s our simple tutorial.
Conclusion
Putting a link in your TikTok bio is an important way to improve click-through rates (CTRs) and social media engagement. By adding a link to your bio, you are providing your followers with direct access to your website or blog.
In addition, you can use your link to promote your business, products or services. Follow the steps outlined in this blog to add a link in your bio and start driving traffic to your website or blog!
