How to add Etsy link to Instagram bio – Social media marketing for our online businesses is becoming increasingly popular. As an Etsy seller, Instagram is one of my favorite promotional platforms. Because our physical products are so visually appealing, Instagram is the ideal platform for sharing them with the rest of the world.
You might be living under a rock if you haven’t heard of Instagram. Seriously. It’s the social media platform that has allowed us to get an inside look at our favorite celebrities, be inspired to travel, improve our photography skills, and stay in touch with friends. Instagram is completely free and will most likely remain so, similar to Facebook. It is not only a place to socialize, but it is also a way to reach potential buyers for our Etsy shops.
We have a personal Instagram account where we post photos of my friends having fun, vacation days, and other random things. But, a dedicated account for your Etsy products appears much more professional to potential buyers. I encourage the occasional personal post so that your followers know there’s a person behind the screen, but regularly posting family photos and/or memes on your business account can send a mixed message.
You can also optimize these “4 Link in Bio Tool Free for Instagram” to put multiple links in your bio.
How to Add Etsy Link to Instagram Bio
As previously stated, consider creating a new Etsy account for your shop. Begin by installing the Instagram app on your phone and clicking “sign up.” You can sign up for an account using Facebook or by entering your email address. Make your user name as close to the name of your Etsy shop as possible.
Add something eye-catching that relates to your shop to your profile photo. It could be a professional (or faux-professional) headshot, your logo, or a photograph of one of your most popular products.
Include a brief bio about yourself and/or your shop in the description section. The most important keywords should be included in the headline because they are searchable on Instagram. When people view your profile, they will most likely look at your photo feed first, but they will also look at your profile for some information. Here’s a screenshot of my Instagram profile:
Add your website link to the website area to make it as easy for people browsing your Instagram to visit your shop as possible. Putting it here, rather than in your general profile, makes it clickable. You can add your Etsy shop’s direct link by typing “youretsyshopname.etsy.com.”
Linktree is an excellent tool for adding multiple links to your profile. You can create an account here for free, and it’s ideal for sellers who have a separate website or blog in addition to their Etsy shop. Label each so that people can easily navigate to the relevant pages.
Photos
On Instagram, having great photos is essential for gaining followers and attracting buyers. It’s also a big part of what makes the platform so entertaining! I recommend taking clear product photos that show off exactly what you’re selling. Have fun photographing your items and adding some styling to complement your product. The Rising Tide Society and Pink Pot have more information on how to take great product photos for Instagram.
Maintaining a consistent and branded feed can help you appear more professional. Choose colors and a feel that represent your overall brand as you curate your Instagram photos. People appreciate seeing a well-thought-out, cohesive profile. The more effort you put into creating an excellent feed, the easier it will be to increase your following.
It’s very simple to edit photos for Instagram on your phone to make them clear, stand out, and branded. Pic-Tap-Go is my favorite because I like to brighten my photos and it’s super simple to use. There are numerous photo editing apps available, so experiment with them to see what works best for you! A Color Story, VSCO, Snapseed, and Afterlight are some others I’ve tried and liked.
Through Caption
Your photographs are important, but so are your captions. To pique the interest of people scrolling through their phones, try telling a story, describing your process, or starting a discussion.
As humans, we are drawn to people with whom we can identify, sympathize, or be inspired. You can express these feelings through your writing. This post on Bold and Pop offers some advice on how to write the perfect caption.
Hashtags
These living links allow potential buyers to find you on the vast world of Instagram. You can currently use up to 30 hashtags per post, and I recommend using all of them! The more you use, the more likely you are to be discovered.
Don’t take things too literally! Your hashtags should not describe your product, but rather how it relates to your customer.
Close your eyes (after you’ve finished reading this paragraph) and imagine your ideal client. What types of photos are they sharing? What stage of their lives are they in? What hashtags would they search for or use?
Rather than thinking what would work, put yourself on your customer’s shoes. What would they use? Put it to work. It’s the best way to optimize your hashtags.
Can you tell the difference? It’s unlikely that your customer is tagging “nursery print,” but they could be tagging “mommytobe.” You can connect with them and show them a product they didn’t even know they needed by including “mommytobe”!
Interacting
Half of Instagram is dedicated to posting, writing, and hashtagging. The other half is talking to you! The platform’s entire purpose is to be social, so don’t be afraid to create some interaction by liking other people’s photos, commenting, and following.
To increase your reach, “like” photos in your feed as well as those related to the hashtags you’re using. When I post a photo, I quickly visit each of the hashtags I used and like a few other people’s posts.
Have you seen anyone who could be a potential buyer? You can follow their feed in the hopes that they will reciprocate, or you can check out their profile (and Etsy shop link!) For inspiration and support, I also like to follow others in my industry.
Comment if a caption spoke to you! I believe that commenting is the best way to interact because you can start a discussion that involves both people. When people comment on your photos, always respond with something of value.
Conclusion
Being true to yourself and your brand will help you grow your following, improve your feed, and drive traffic to your Etsy shop. Don’t be too pushy, and never use ick or spam to build a following.
Start now and have fun! You’ll discover what works and what doesn’t for your Instagram and store. Begin showcasing your fantastic products and connecting with potential customers.
Don’t worry about having a perfect feed; it will come with time. There is always room for advancement!
Read “How to shorten a Link for Instagram Bio.” to make your links memorable to your customers.
