How to add a link in TikTok bio to promote your content?
TikTok provides numerous opportunities for brands and businesses. TikTok is a no-brainer for your marketing strategy in 2022, from increasing engagement to increasing brand awareness and even inspiring sales.
But are you taking full advantage of TikTok? You could be losing thousands of dollars if you haven’t optimized your TikTok profile or added a link to your TikTok bio.
Are you ready to learn how to make the most of your TikTok profile? Let’s get started with our step-by-step tutorial for adding a link to your TikTok bio (and why this needs to be a top priority for all businesses, brands and creators on the platform).
Why Is It Necessary to Add a Link in TikTok Bio?
First, let’s look at why you should include a link in your TikTok bio.
Your social media profiles can help you reach out to new audiences and convert them into paying customers. However, if profile visitors can’t easily access your eCommerce store or website, the chances of them converting are slim to none.
This is where your bio link comes in handy! You can easily direct your followers to your website by including a clickable link in your social media bios, encouraging them to learn more about you, browse your offerings, and even make a purchase.
On platforms such as Instagram and TikTok, your bio link is the only one that can be clicked on your social profile. Yes, please read that again! Users can only access your online store or website through this link. Making the most of this link is therefore essential.
You can do the following with a link in your TikTok bio:
- Increase your website traffic and bring users one step closer to making a purchase.
- Increase the number of visitors to your most recent blog posts.
- Promote your sales or offers easily and inspire users to take action.
- Encourage your followers to sign up for your mailing list with just a few clicks.
What exactly is a TikTok Bio Link?
To set the record straight, this is what your TikTok bio link is all about.
You can include a clickable link to a website of your choice on your TikTok profile. In most cases, you’ll want to add a link to your website in order to drive traffic to it.
However, you may want to consider using a link-building tool (such as Milkshake or Linktree) to convert this single clickable link into a directory of web pages instead.
How to Insert a Link in Your TikTok Bio
Now comes the fun part: a step-by-step guide to optimizing your TikTok account and adding your bio link.
Adding a link to your TikTok bio is similar to adding one to your Instagram bio. It enables you to add a clickable link to your profile. Follow these two simple steps to quickly add a link to your TikTok bio:
Navigate to your profile page by selecting the profile icon in the bottom-right corner of the homepage.
Select ‘Edit Profile.’
If the option ‘Website’ appears, enter the URL of whatever you want to promote.
But what if you don’t see a link option in your TikTok bio? Here are three critical points to remember:
A business account is the only way to include a clickable link in your TikTok bio. To use this feature, you must first switch to a business TikTok account.
TikTok’s ‘link-in-bio’ feature is only available to business accounts with over 1,000 followers.
Only the TikTok mobile app now allows you to add clickable links to your bio. As a result, when adding your bio link, use your phone rather than a computer.
Change to a TikTok Business Account
If you have a personal TikTok account and want to use the TikTok bio link to promote your business, consider switching to a Business Account. TikTok’s business account gives you more power and access to useful features like the bio link.
Are you ready to make the switch? Simply follow the steps below:
- Tap the profile icon in the bottom right corner of the screen.
- Tap on the three horizontal lines in the upper-right corner. This will take you to the Privacy & Settings page.
- Select Manage Account.
- Switch to the Business Account option.
- Return to your profile page, tap the Edit profile button, and add a link to your website in the Website section.
Here’s How to Add Link in TikTok Bio without Business Account.
TikTok Bio Link Concepts
The link in your TikTok bio can be anything you think will help you. Here are some URL alternatives you might want to consider:
1. Provide a link to your website
This is what you should do if the goal of your TikTok account is to drive traffic to your website. Include a link to your website and explain what sets you apart from the competition.
2. Product Page
If you want to highlight an interesting range of products, promote your product page, and invite more users to try them, link to a product page.
3. eCommerce Website
TikTok is an essential platform for e-commerce businesses. (Check out TikTok E-commerce) By linking to your online store, you can allow your audience to shop exciting deals from your website in minutes.
4. Additional Social Media Accounts
If you want to raise the profile of your social media account, adding a URL to your other social platforms is a simple way to do so.
TikTok Connects Instagram and YouTube
TikTok lets you connect your Instagram account to your TikTok bio. You can seamlessly crosspost video content between these two platforms by linking this account in your TikTok bio.
You can also do the same with your YouTube channel. Simply follow these steps to connect your TikTok profile to YouTube:
- Open TikTok and tap the profile icon in the bottom right corner of the screen.
- Navigate to the profile and select Edit Profile.
- Tap Add your YouTube, enter your YouTube account URL, and then click Allow.
You’ve just linked YouTube and TikTok.
Conclusion
TikTok is emerging to drive more engagement for brands and businesses, with over 1 billion users and the ability to make a brand go viral. Whether you have the website link feature or not, brands can do a lot on TikTok.
Read Can’t Add Clickable Link in TikTok Bio? for a solution if you have any problem adding links.
